Did I Accomplish My Business Goals in 2024?
In this beefy blog post I will go over lessons learned from 6 years in business. Plus how much I made, what worked, what didn’t, and what it taught me!
I believe in setting quarterly business goals (or launches) and then centering your content around that launch to PRIME your audience. Overall I think this worked well, however next year I would like to be more strategic with my blog/ YouTube content instead of just posting whatever I want/ gets asked of me.
READ MORE: How To Set Up Business Goals
WHAT DIDN’T WORK
I tried in 2024 approaching content creation differently and having my courses on evergreen instead of live launching them, and spoiler alert, it didn’t work.
Recap of my Q1 business goals:
To work through the $4,000 course I purchased, improve my course Squarespace With Confidence (which turned into Beyond The Template) and create the funnel
January – GOAL: Finish Updates Squarespace Course (didn’t finish) ❌ : $4,290 (Profit after Taxes = $2,553)
(click the arrow ► to see a clickable link to the blog posts)
5 Blog Posts Related to Squarespace/ New Entrepreneurs
How to Change Squarespace Header, Text & More in Site Styles fluid engine
Postpartum anxiety business goals post (Personal & Mental Health)
Do you really need a website in 2024?
Use INK for Keyword Research – How to use AI for Keyword Search
February – GOAL: Work through Funnel/ Course & train new SMM ✔ : $5,323 (Profit after Taxes = $454)
3 Blog Posts Related to Squarespace/ New Entrepreneurs
Why I Chose to Cut My Business Revenue in Half
March – GOAL: Continue working through Funnel/ Beyond The Template Course ✔ : $6,819 (Profit after Taxes = $5,042)
4 Blog Posts Related to Squarespace, Branding, and Email Marketing
How to Add a Calendar in Squarespace and Sync It
How to Design a Moodboard for Your Business With AI
The Number 1 Question Asked When Designing Websites (FLODESK POST)
Recap of my Q2 business goals:
Affiliate income & LAUNCH my new Squarespace Course
April – GOAL: Sell Paige Brunton’s Squarespace course – 2 sales ✔ : $1,763 (Profit after Taxes = $938)
5 Blog Posts For to New Entrepreneurs (Aspiring Web Designers)
How to Become a Website in a Day Designer
The Best Computer for a New Website Designer
Tips to Start Your Website Design Business if You Don’t Know How to Design a Website
May – GOAL: BETA funnel & LAUNCH new SS course ✔ : $7,860 (Profit after Taxes = $5,934)
6 Blog Posts For to New Entrepreneurs/ Squarespace Blogs
Track KPIs in google analytics
Bookkeeping for Small Business
How To Create A Custom Squarespace Homepage in 2024
How to create events on Squarespace & set up payments
5 Legal Requirements for Your Website (Guest Post by The Legal Paige)
June – BETA funnel – make a sale ❌ : $962 (Profit after Taxes = $456 – let’s not talk about this month)
2 Blog Posts SEO & Web Designers
Top 7 Tips to Improve Your Blog for SEO
May Income Report and How Much You Can Charge as a Web Designer
Recap of my Q3 business goals:
Enjoy summer & focus on SEO Course (in Bundle & updating)
July – GOAL: update SEO Course // double price $250 ✔ : $1,536 (Profit after Taxes = $71)
6 Blog Posts Related to SEO & for New Entrepreneurs
How to choose the right color for your website
Getting Real About My Inconsistent Income in My Business
Squarespace SEO Tutorial for photographers
August – GOAL: Sell SEO bundle Dolly – 4 sales ✔ : $1,439 (Profit after Taxes = $1,077)
6 Blog Posts Related to Web Designers/ New Entrepreneurs
What I’m seeing in web design – 2024 trends for the second half of the year
Shopify Website Designers for All Budgets
Live Launch or Evergreen in 2024 – A Case Study About My Journey with Scaling On Autopilot
Why now IS THE RIGHT TIME to get your website up and running
Q & A for new business owners – getting clients
Web Design Services for the Exhausted Solopreneur – A Guide to My Most Popular Offerings
September – GOAL: Beyond The template Course re-launch (LIVE) with bonuses ✔ : $3,356 (Profit after Taxes = $1,434)
5 Blog Posts Related to New Businesses/ General Website
Income Report From a Lower Income Earner (A look back on the past 3 months)
Mastering Squarespace for Fast Business Launch
3 Simple Ways to Give Your Website a Lift
How to Allow Subscribers to Opt-Out of Launch Sequence in Flodesk (But Stay as a Subscriber)
Recap of my Q4 business goals:
Affiliate launch, Black Friday SEO Course Sale, and December Sabbatical
October – GOAL: Sell Black Friday Launch Kit ✔ & Sell Paige Brunton’s Squarespace course (2) ❌ : $4,985 (Profit after Taxes = $3,483)
6 Blog Posts Related to SEO & for New Entrepreneurs
Start your web design business FAST (Absolute beginners plan)! – Interview with Paige Brunton
How to Create a High Converting Black Friday Offer (Podcast Episodes with Dolly and Mara)
Best Digital Course Platform for Beginners – ThriveCart Review
Website Designs 2024 – Showit & Squarespace Website Design Inspo
Transform Your Brand with Color: Interview with Katrina Hadnot
Tella (Loom alternative) – the best screen recorder for creative entrepreneurs
What brought in the most money?
Definitely Website in a Week ($12,250) or Website in a Days ($7,100). I had the privelege of working with many different types of businesses including:
- Life & Alignment Coach
- City Festival
- Nonprofit
- Home Inspector
- Fractional Marketing Service
- Photographer
Below are some designs I created in 2024!
What I learned:
Next time I’m looking to spend a lot of money on my business, I will do a done-for-you service. I find these have the best ROI.
I also created a “mastermind” with a few girls which consists of an ongoing Instagram message where we do weekly check-ins and hold each other accountable. This has been SO VALUABLE this year in encouraging me to continue living out my purpose. We are doing a retreat in the beginning of February (at my parent’s retirement home in Arizona) and I can’t wait to pour into these ladies’ businesses while sitting out by the pool!
I also need to remember that business is a rollercoaster. There will always be ups and downs. And summer is ALWAYS low with inquiries and income for many brand and web designers (myself included). Really need to remember that one.
The other thing that is always worth my money is tools that help grow my business or streamline it so I am not doing as much on the backend.
Here’s what I use in my business:
Showit – Get a FREE month!
Dubsado – 20% off first year!
Flodesk – 50% off Flodesk (first year)!
ThriveCart – One time payment! (Use my link to get the lifetime deal pricing on ThriveCart, including ThriveCart Learn!)
Tella – $24 off!
These are affiliate links. I make a small commission at no extra cost to you. I really appreciate it when you use them! ♡
Final Thoughts
6 Lessons Learned From 6 Years in Business
- If you’re feeling burnt out, hold on… you’ll miss your business in 6 months (I almost went and got a full time job in January 2023 – read more about that here)
- Be willing to change how much you work, even if that means less money (daycare SAVED MY LIFE and my business)
- Give yourself grace to not grow on social media (I grew 80% of my following from 2018-2021 I’m pretty sure and that is NOT a direct correlation of the most money I have made)
- The best investment you can make will *probably* be a community of DFY service, not a course
- Who you know is still important (especially in weird election years), even in the entrepreneurial world. Get connected
- There’s nothing wrong with choosing the DIY route and having slower growth
Read other blogs about: Goals & Lifestyle, Website Design
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