We are well into 2024 and AI is infiltrating every aspect of our business (how do we feel about that? Has it settled in?). INK is an AI Content Assistant tool I came across that can help you with your marketing and SEO!
Optimizing your website for search engines and when you do it right you are higher on search engines/ page 1 of Google.
Keyword research is the first step in optimizing your site for search engines. Using INK’s AI tool to search for keywords can speed up your process. (Side note- I hate paying for things so I just used the free trial).
Also you don’t want to be busting your butt adding keyword phrases to your website that you will never rank for. INK will tell you if it is worth your time (side note, INK is just what I decided to use – there are a million other tools like it).
Once you figure out what keyword phrases you can ACTUALLY rank for, you will add it to your website copy, page titles, and meta descriptions of each page.
You’re going to have to pay if you have a keyword phrase that is super popular (like Seattle Photographer). Either get more niche (like Seattle light and airy photographer) or be willing to fork up some money.
Other website owners have been around for 10 years using that keyword phrase, have backlinks, etc. and they are going to rank ahead of you for a long time. So be realistic with your keyword phrases. Go after the term that really explains what you do and then eventually you may rank for the higher competition terms.
STEAL MY SEO STRATEGY so you can start ranking on page 1 of Google using SEM Rush
I’ve got messy hair and a thirsty heart.
I overshare my life, and have an ultra-expressive personality.
Elphaba from Wicked is kind of my alter-ego as I am always trying to forge my own path and make a difference in the World, somehow, someway, while also constantly criticizing myself and trying to become the better version of me.
Quality conversations + coffee come easy to me.
I’ve never had an issue connecting naturally with others (probs because I can go on and on about my life story, not that it is interesting, I just process externally, anyone else?!)