Did I Accomplish My Business Goals in 2024?
Reading Time: 7 minutes
In this beefy blog post I will go over lessons learned from 6 years in business, plus how much I made, what worked, what didn’t, and what it taught me!
If you want to know what I learned in 2024… so far 👀 READ ON…
WHAT WORKED
This year was all about discomfort for the sake of my mental health and constantly adjusting my schedule to figure out childcare/ work-life balance. What did that look like practically?
- THERAPY ONCE A WEEK! This has helped me really dig in to my neurodivergent brain which has helped me figure out some tools for working in my business without overwhelm.
- Running 30-40 miles a week. This may sound CRAZY to some, but I used to be a marathoner who ran 60-80 mile weeks so this is a big decrease for me. However in this season, this is what’s practical for me.
- Increasing daycare. Initially I thought I would be a SAHM who worked during nap time. Then I decided no way can I sustain a business much less grow it, so I put my daughter in daycare once a week. Now I have childcare 2 – 3 days a week for my 2 toddlers and honestly I am reevaluating again for 2025 to potentially increase that for my mental health.
I believe in setting quarterly business goals (or launches) and then centering your content around that launch to PRIME your audience. Overall I think this worked well, however next year I would like to be more strategic with my blog/ YouTube content instead of just posting whatever I want/ gets asked of me.
READ MORE: How To Set Up Business Goals
WHAT DIDN’T WORK
I tried in 2024 approaching content creation differently and having my courses on evergreen instead of live launching them, and spoiler alert, it didn’t work.
Recap of my Q1 business goals:
To work through the $4,000 course I purchased, improve my course Squarespace With Confidence (which turned into Beyond The Template) and create the funnel
January – GOAL: Finish Updates Squarespace Course (didn’t finish) ❌ : $4,290 (Profit after Taxes = $2,553)
(click the arrow ► to see a clickable link to the blog posts)
5 Blog Posts Related to Squarespace/ New Entrepreneurs
How to Change Squarespace Header, Text & More in Site Styles fluid engine
Postpartum anxiety business goals post (Personal & Mental Health)
Do you really need a website in 2024?
Use INK for Keyword Research – How to use AI for Keyword Search
February – GOAL: Work through Funnel/ Course & train new SMM ✔ : $5,323 (Profit after Taxes = $454)
3 Blog Posts Related to Squarespace/ New Entrepreneurs
Why I Chose to Cut My Business Revenue in Half
March – GOAL: Continue working through Funnel/ Beyond The Template Course ✔ : $6,819 (Profit after Taxes = $5,042)
4 Blog Posts Related to Squarespace, Branding, and Email Marketing
How to Add a Calendar in Squarespace and Sync It
How to Design a Moodboard for Your Business With AI
The Number 1 Question Asked When Designing Websites (FLODESK POST)
Recap of my Q2 business goals:
Affiliate income & LAUNCH my new Squarespace Course
April – GOAL: Sell Paige Brunton’s Squarespace course – 2 sales ✔ : $1,763 (Profit after Taxes = $938)
5 Blog Posts For to New Entrepreneurs (Aspiring Web Designers)
How to Become a Website in a Day Designer
The Best Computer for a New Website Designer
Tips to Start Your Website Design Business if You Don’t Know How to Design a Website
May – GOAL: BETA funnel & LAUNCH new SS course ✔ : $7,860 (Profit after Taxes = $5,934)
6 Blog Posts For to New Entrepreneurs/ Squarespace Blogs
Track KPIs in google analytics
Bookkeeping for Small Business
How To Create A Custom Squarespace Homepage in 2024
How to create events on Squarespace & set up payments
5 Legal Requirements for Your Website (Guest Post by The Legal Paige)
June – BETA funnel – make a sale ❌ : $962 (Profit after Taxes = $456 – let’s not talk about this month)
2 Blog Posts SEO & Web Designers
Recap of my Q3 business goals:
Enjoy summer & focus on SEO Course (in Bundle & updating)
July – GOAL: update SEO Course // double price $250 ✔ : $1,536 (Profit after Taxes = $71)
6 Blog Posts Related to SEO & for New Entrepreneurs
How to choose the right color for your website
Getting Real About My Inconsistent Income in My Business
Squarespace SEO Tutorial for photographers
August – GOAL: Sell SEO bundle Dolly – 4 sales ✔ : $1,439 (Profit after Taxes = $1,077)
6 Blog Posts Related to Web Designers/ New Entrepreneurs
What I’m seeing in web design – 2024 trends for the second half of the year
Shopify Website Designers for All Budgets
Live Launch or Evergreen in 2024 – A Case Study About My Journey with Scaling On Autopilot
Why now IS THE RIGHT TIME to get your website up and running
Q & A for new business owners – getting clients
Web Design Services for the Exhausted Solopreneur – A Guide to My Most Popular Offerings
September – GOAL: Beyond The template Course re-launch (LIVE) with bonuses ✔ : $3,356 (Profit after Taxes = $1,434)
5 Blog Posts Related to New Businesses/ General Website
Income Report From a Lower Income Earner (A look back on the past 3 months)
Mastering Squarespace for Fast Business Launch
3 Simple Ways to Give Your Website a Lift
How to Allow Subscribers to Opt-Out of Launch Sequence in Flodesk (But Stay as a Subscriber)
Recap of my Q4 business goals:
Affiliate launch, Black Friday SEO Course Sale, and December Sabbatical
October – GOAL: Sell Black Friday Launch Kit ✔ & Sell Paige Brunton’s Squarespace course (2) ❌ : $5,147 (Profit after Taxes = $3,602)
6 Blog Posts Related to SEO & for New Entrepreneurs
Start your web design business FAST (Absolute beginners plan)! – Interview with Paige Brunton
How to Create a High Converting Black Friday Offer (Podcast Episodes with Dolly and Mara)
Best Digital Course Platform for Beginners – ThriveCart Review
Website Designs 2024 – Showit & Squarespace Website Design Inspo
Transform Your Brand with Color: Interview with Katrina Hadnot
Tella (Loom alternative) – the best screen recorder for creative entrepreneurs
November – GOAL: Black Friday Sale SEO Course ($75 off) – 4 sales (TBD): $5,158 (Profit after Taxes = $3,907)
8 Blog Posts Related to SEO/ Squarespace
SEO Mini Masterclass in Blog Form for Solopreneurs
How to Pick the Best Squarespace Template
Quick SEO Changes to make to get your Google ranking up
Squarespace Website Designer vs. DIY Website With a Template
BTS: Designing a Small Business Website in Just 5 Hours!
The Best Stock Photography Sites of 2025
*NOTE if this many blogs seems overwhelming to you, don’t think you need to do this in order to have good SEO. I ENJOY content creation so writing 56 blog posts/ YouTube videos in 11 months (48 weeks) was fun and a creative outlet for me! You can successfully get your Squarespace or Showit website to rank on page 1 for the keyword phrases you want even if you only blog once a month!
LEARN MORE: How to Quickly Improve Google Search Results
Are you looking at this Blog Calendar Trello Board and thinking WHAT THE HECK!? I break down my strategy for content creation in my YouTube video al about streamlining your Year-End Goals 🎯
CHECK IT OUT HERE: How to Plan for 2025 as a Small Business Owner
What brought in the most money?
Definitely Website in a Week ($12,250) or Website in a Days ($9,050). I had the privilege of working with many different types of businesses including:
- City Festival
- Life & Alignment Coach
- Nonprofit
- Fractional Marketing Service
- Photographer
- Arborist
- Home Inspector
Below are some designs I created in 2024!
What I learned:
Next time I’m looking to spend a lot of money on my business, I will do a done-for-you service. I find these have the best ROI.
I also created a “mastermind” with a few girls which consists of an ongoing Instagram message where we do weekly check-ins and hold each other accountable. This has been SO VALUABLE this year in encouraging me to continue living out my purpose. We are doing a retreat in the beginning of February (at my parent’s retirement home in Arizona) and I can’t wait to pour into these ladies’ businesses while sitting out by the community pool!
I also need to remember that business is a rollercoaster. There will always be ups and downs. And summer is ALWAYS low with inquiries and income for many brand and web designers (myself included). Really need to remember that one.
The other thing that is always worth my money is tools that help grow my business or streamline it so I am not doing as much on the backend.
Here’s what I use to run my website design business:
Showit – Get a FREE month!
Dubsado – 20% off first year!
Flodesk Coupon Code – 50% off Flodesk (first year)!
ThriveCart – One time payment! (Use my link to get the lifetime deal pricing on ThriveCart, including ThriveCart Learn!)
Tella – $24 off!
MacBook Air – I was always a MacBook Pro girly for web design, but I switched to a 15″ Air this year when my computer died, and I’m pleasantly surprised (The Best Computer for a New Website Designer
These are affiliate links. I make a small commission at no extra cost to you. I really appreciate it when you use them! ♡
Final Thoughts
6 Lessons Learned From 6 Years in Business
- If you’re feeling burnt out, hold on… you’ll miss your business in 6 months (I almost went and got a full time job in January 2023 – read more about that here)
- Be willing to change how much you work, even if that means less money (daycare SAVED MY LIFE and my business)
- Give yourself grace to not grow on social media (I grew 80% of my following from 2018-2021 I’m pretty sure and that is NOT a direct correlation of the most money I have made)
- The best investment you can make will *probably* be a community of DFY service, not a course
- Who you know is still important (especially in weird election years), even in the entrepreneurial world. Get connected
- There’s nothing wrong with choosing the DIY route and having slower growth
READ NEXT:
Read other blogs about: Goals & Lifestyle, Income Report, Website Design
I’ve got messy hair and a thirsty heart.
I overshare my life, and have an ultra-expressive personality. Some words people use to describe me are: helpful, real, fun, creative, authentic, and kind.
Elphaba from Wicked is kind of my alter-ego as I am always trying to forge my own path and make a difference in the World, somehow, someway, while also constantly criticizing myself and trying to become the better version of me.
Quality conversations + coffee come easy to me.
I’ve never had an issue connecting naturally with others (probs because I can go on and on about my life story, not that it is interesting, I just process externally, anyone else?!)
I find so much joy in helping and serving others and I give myself fully to whatever it is that engages me, whether that is running a 50k or creating a website in a day.
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