Although my business has changed drastically over the past 5 years (photographer to social media manager to logo designer to website designer), my BRAND hasn’t.
Why is this? I created a solid mission statement that described ME and WHO I want to serve. I then conveyed that in my color palette, fonts, copy, SEO keywords, etc.
“Discovering the heart behind your brand and creating collateral that converts.”
At one point, it looked like managing social media accounts and conveying their brand in a positive light to build an audience that knows, likes, and trusts them.
Now, that looks like creating a website that turns site visitors into clients.
Do you see what I mean?
Although my business has changed, my heart hasn’t.
It is my heart to help new business owners develop their brand. I don’t think you need to pay thousands of dollars to hire a website designer to do it for you. This is why I created my DIY YOUR WEBSITE COURSE – because I want to empower YOU to create not only a website, but a BRAND for your business.
Ok so what the heck does this mean.
A brand is more than a logo. It is solid copy that engages your ideal audience, fonts and colors that represent you and your aesthetic, professional photos, and so much more. And all that implemented consistently on everything from your website to social media graphics to your client relation graphics.
> Brand Personality Quiz Results (skip the quiz – you’re welcome)