Although my business has changed drastically over the past 5 years (photographer to social media manager to logo designer to website designer), my BRAND hasn’t.

Read More: What Made Me Quit & the Biggest Lessons From My 5 Years in Business

Why is this? I created a solid mission statement that described ME and WHO I want to serve. I then conveyed that in my color palette, fonts, copy, SEO keywords, etc.

my mission statement

“Discovering the heart behind your brand and creating collateral that converts.”

At one point, it looked like managing social media accounts and conveying their brand in a positive light to build an audience that knows, likes, and trusts them.

Now, that looks like creating a website that turns site visitors into clients.

Learn More About My Website Design Process

Do you see what I mean?

Although my business has changed, my heart hasn’t.

It is my heart to help new business owners develop their brand. I don’t think you need to pay thousands of dollars to hire a website designer to do it for you. This is why I created my DIY YOUR WEBSITE COURSE – because I want to empower YOU to create not only a website, but a BRAND for your business.

Ok so what the heck does this mean.

A brand is more than a logo. It is solid copy that engages your ideal audience, fonts and colors that represent you and your aesthetic, professional photos, and so much more. And all that implemented consistently on everything from your website to social media graphics to your client relation graphics.

Watch the video below to learn more about what a brand is and what you need for your business branding.

Your brand is not your logo.

Seth Godin

Other blogs you may like:

> How Do You Best Set Yourself Up For Success With Your Branding Process?

> Branding 101

> Brand Personality Quiz Results (skip the quiz – you’re welcome)

> How To Photograph Branded Content & Create the Perfect Flatlay for Your Instagram

> What To Ask Before Developing Your Brand