YOUR BRAND IS NOT YOUR LOGO.– SETH GODIN
Wait. So you, Bekah, AS A BRANDING/ WEBSITE DESIGNER, are going to tell me that my brand is not my logo?! Yep, 100%. You read that right.
You need to be intentional when you are crafting your brand to make it purposeful and profitable. You need to strategize how your imagery, logo, colors, etc. will help convert followers into clients. This is why my clients get to fill out a huge survey before I even start sketches of their logo.
This not only is the case with your logo, but also the case with your website. If you are looking for designers, watch for whether they simply will build you a website, or if they will also be a brand STRATEGIST with your website.🤔
This matters for your creative small business more than maybe you even know! I wrote a blog all about how you can master brand strategy and some things to be asking your web designer, so I am not going to go into it a ton in this blog post, but strategy is what will help you know what keywords to put into your website which will help your website rank higher in Google (SEO). 👨💻
So on to the next question…
So to summarize this all up, the logo is the handshake. It is how people identify you. The copy is what will keep you in their minds. Find your brand voice and implement it throughout your website – and all social channels – in a strategic way!