Branding 101

YOUR BRAND IS NOT YOUR LOGO.

– SETH GODIN

Wait. So you, Bekah, AS A BRANDING/ WEBSITE DESIGNER, are going to tell me that my brand is not my logo?! Yep, 100%. You read that right.

Branding is so much more than a beautiful logo.

You need to be intentional when you are crafting your brand to make it purposeful and profitable. You need to strategize how your imagery, logo, colors, etc. will help convert followers into clients. This is why my clients get to fill out a huge survey before I even start sketches of their logo.

This not only is the case with your logo, but also the case with your website. If you are looking for designers, watch for whether they simply will build you a website, or if they will also be a brand STRATEGIST with your website.🤔

So why does this matter?

⁣This matters for your creative small business more than maybe you even know! I wrote a blog all about how you can master brand strategy and some things to be asking your web designer, so I am not going to go into it a ton in this blog post, but strategy is what will help you know what keywords to put into your website which will help your website rank higher in Google (SEO).⁣ 👨‍💻⁣

So on to the next question…

What verbiage should you use on your website, and what does that have to do with branding?

1. Like I said, branding isn’t just your logo and colors, it is how you convey your message in every form. One of the main reasons I have my clients fill out an extensive questionnaire is so I can understand their voice and hone-in their precise message. This helps me write copy that will stand out from others while still including their keywords so they can be found.
2. If you are trying to figure out how you talk, look through your past 30 emails and texts. What are some phrases you repeat? Write them down in a bank for reference.
3. Another important part of branding is making sure you convey a message that you are credible and have expertise in your field. People aren’t going to jump on the bandwagon and buy your courses or products if you don’t have authority established, so this is where your voice needs to also show why you are worth investing in.

So to summarize this all up, the logo is the handshake. It is how people identify you. The copy is what will keep you in their minds. Find your brand voice and implement it throughout your website – and all social channels – in a strategic way!

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