TL;DR

If you’re using Flodesk email marketing and not tapping into these five powerful features, you’re seriously missing out! In this post, I break down how to customize your preferences page, build beautifully branded emails, save time with favorite templates, create Flodesk landing pages as Instagram bio links, and use link actions to segment your list effortlessly. Plus, you’ll learn why Flodesk is my go-to email platform (and how you can get 50% off your first year*!). Ready to make email marketing simple, beautiful, and effective? Let’s dive in!

If you’re ready to up-level your email marketing game without drowning in tech overwhelm, you’re going to love Flodesk.

Whether you’re new to email marketing or just looking for a more beautiful, easy-to-use platform, Flodesk is packed with features perfect for creative solopreneurs like you.

I’m breaking down a few of my favorite hidden gems inside Flodesk—the features that have made it my absolute favorite tool (and spoiler alert: I’ve been using it for over six years now!). It’s not just stunning; it’s powerful, intuitive, and a total game-changer for building deeper connections with your audience.

These tools are especially helpful if you want to create stunning Flodesk landing pages and simplify your email marketing strategy once and for all.

Let’s dive in!

5 Flodesk Features You’re Probably Not Using (But Should Be)

Why Flodesk Email Marketing Is the Best Investment I Made in My Business

When I first started Rebekah Read Creative, Flodesk was one of the very first business investments I made—and I have not looked back once.

In a world full of complicated, boring, and downright clunky email marketing tools, Flodesk stood out. It felt different. It made me ACTUALLY EXCITED to send emails (that was a BIG change for me). It’s built specifically for entrepreneurs, creatives, and small businesses who want to show up well without spending hours designing every single email.

And now? It’s evolved into so much more, giving us gorgeous Flodesk landing pages, easy-to-build workflows, smart segmenting tools, and so many ways to market without feeling salesy.

Plus, it’s female-founded (👏🏻), beautifully designed, and constantly improving based on feedback from real users like you and me. I could go on for days… but let’s dive into the good stuff.

Here are the five features you’re probably not using—but 100% should be.

1. Customized Preferences Pages to Segment Your Audience Like a Pro

First up: managing your subscriber preferences.

Flodesk makes it so easy to let your audience control what kinds of emails they want to receive from you—without needing them to unsubscribe entirely.

Here’s why it matters:
When you give people options, they feel empowered instead of annoyed. And empowered subscribers stick around longer, open more emails, and buy more.

Inside Flodesk, you can create a Preferences Page that reflects your business offers and audience needs. (Yes, even if you talk about multiple topics like I do—hello, Squarespace and Showit!)

✨ Here’s how to set it up:

• Go to your account settings
• Click Opt-In Settings
• Then head to Preferences Page
• Customize it with different subscription options (like “Showit Tutorials Only” or “No Product Launch Emails”)

Now when someone clicks “Manage Preferences” at the bottom of your email, they’ll see clear, friendly options instead of one sad “Unsubscribe” button.

Pro Tip: Make sure to actually use those segments when you send emails! (Example: exclude people who opted out of product launch emails during your next launch.)

You can also make a Flodesk landing page that shows preferences and link to that from your Instagram Story saying “get on my email list”.

Seriously—this one small tweak will change your relationship with your list.

2. Flodesk Branding: How to Make Your Emails Look Like You

One of the reasons Flodesk email marketing feels so different is because it lets your personality shine through without sacrificing professionalism.

You guys, the branding features in Flodesk are next-level.

Instead of basic black-and-white emails, you can create stunning, branded messages with:

• Your brand colors
• Your brand fonts
• High-quality images (especially ones of you smiling—it matters!)

✨ Setting up your Flodesk branding is super easy:

• Click your profile icon
• Head to Branding
• Upload your brand colors, logos, and fonts

Now, every time you design a new email, you can quickly apply your branding instead of reinventing the wheel. 🙌🏻

Quick reminder:
Pretty emails aren’t just about vanity. They build trust.
When your emails consistently match your website and your Instagram, it reinforces your brand identity—and that’s what makes people feel like they know you.

In short: your Flodesk landing pages and emails should look and feel like your brand at every touchpoint.

3. Save Email Templates to Work Smarter, Not Harder

As a solopreneur (and toddler mom 🫶🏻) who only works 15–20 hours a week, I am obsessed with finding ways to work smarter—not harder.

And this Flodesk feature? Total. Lifesaver.

When you create an email you love—whether it’s beautifully designed, converts like crazy, or just feels like “you”—you can save it as a favorite and reuse it later!

✨ Here’s how:

• After designing an email, click Save to Favorites
• Name it and add a quick description
• Done!

Then the next time you want to create a similar email or launch a new workflow, you can pull from your favorites instead of starting from scratch.

📩 Whether you’re creating a weekly newsletter, a welcome sequence, or a sales campaign—saving your best-performing emails is going to seriously speed up your marketing.

Less time designing = more time serving your people and growing your business.

4. Ditch the Link in Bio Apps—Use Flodesk Landing Pages Instead

If you’re still using a third-party “link in bio” tool, it’s time to level up, friend.

Instead of sending people to a generic app, you can create beautiful Flodesk landing pages that drive traffic where you want it most—your website, your lead magnets, your offers.

You have a few options:

• Add direct links on Instagram now (since Insta lets you add multiple links!)
• Create a dedicated Instagram links page on your website (my personal favorite)
• OR create a simple, branded Flodesk landing page that acts as your link hub

READ MORE: How to Do Linktree on Squarespace OR How to Create Your Own Social Links Page (Linktree) for WordPress (also works for Showit)

✨ Why use Flodesk landing pages?

• They’re fast to build
• They look gorgeous on mobile
• You can easily feature your latest blog, freebies, and offers
• You control the branding—no more random logos from outside apps!

Setting up a landing page in Flodesk takes like… 10 minutes. Seriously.

And now instead of sending your hard-earned audience to a third-party platform, you’re inviting them into your world—with your brand, your offers, your vibe.

Small tweak, huge impact.

5. Link Actions: Secretly Segment Your List With One Click

Last but definitely not least: the magical world of link actions.

With Flodesk’s link action feature, you can smoothly tag subscribers or trigger automations based on the links they click inside your emails.

Why is this so amazing? Because it lets you quietly customize their experience based on what they actually care about—without making them fill out another form or survey.

✨ Example:

• You send an email about your new course for website designers
• At the top, you add a little link that says “Not interested? Click here.”
• If someone clicks it, you automatically tag them or move them out of that sequence!

NO messy unsubscribes. NO annoyed subscribers. Just smarter marketing.

(Also… can we just celebrate the fact that Flodesk listened to user feedback—including mine!—and added this feature?? This team cares about making their platform better for entrepreneurs like us.)

Final Thoughts: Flodesk Email Marketing Makes Running Your Business Simpler

If you’re looking for a beautiful, easy-to-use, intuitive platform that makes email marketing less stressful and more effective—Flodesk IS IT!

Between the gorgeous Flodesk landing pages, smart segmentation tools, beautiful branding options, and secret ninja features like link actions…
It’s hands-down one of the best investments I’ve made for my business.

👉🏻 And if you’re ready to give it a try?
You can get 50% off your first year + a 14-day free trial when you use my link here.

No complicated tech. No boring templates.
Just beautiful emails that connect you with your dream clients—and help you build the business (and life!) you’ve been dreaming of.

You’ve got this, friend. 💛

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Quick Recap: 5 Flodesk Features You Should Start Using Today

• ✅ Customized Preferences Pages to reduce unsubscribes
• ✅ Flodesk Branding for gorgeous, on-brand emails
• ✅ Save Your Best Email Templates to work smarter
• ✅ Create Flodesk Landing Pages to replace “link in bio” apps
• ✅ Use Link Actions to secretly segment your audience

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Other blog posts/ YouTube videos about Flodesk:

How to Allow Subscribers to Opt-Out of Launch Sequence in Flodesk (But Stay as a Subscriber)
How To Filter Flodesk Audience Via An Email (this feature changed the game for me!)
How To Clean Up Your Email List In Flodesk (email scrubbing – I try to do this a few times a year to get rid of inactive people)
How To Create Your First Workflow in Flodesk
4 Ways to Increase Traffic to Your Website and Grow Your Email List
The Best Email Service Provider for Entrepreneurs

FAQ: Flodesk Landing Pages & Email Marketing

Q1: What is Flodesk?
A: Flodesk is a user-friendly, beautifully designed email marketing platform built for entrepreneurs who want to create stunning emails, segment audiences easily, and simplify marketing—all without needing a tech background.

Q2: What are Flodesk landing pages?
A: Flodesk landing pages are standalone signup pages you can create inside Flodesk to collect emails, offer freebies, or even replace your Instagram link-in-bio. They’re super easy to customize and match your brand.

Q3: How does Flodesk email marketing help creative entrepreneurs?
A: It makes sending newsletters, setting up automations, and building your list easy and beautiful. You can use your brand fonts and colors, personalize your emails, and even segment your audience without tech headaches.

Q4: Will using highly designed emails hurt my deliverability?
A: Nope! From my experience (and many others), well-designed, branded emails haven’t hurt deliverability. In fact, personality-packed emails often perform better because they feel more personal ESPECIALLY in 2025.

Q5: How do I segment my audience in Flodesk?
A: You can segment audiences by using custom preference pages and link actions. This way, your subscribers can choose what they want to hear about, and you can send the right emails to the right people.

Q6: What is a link action in Flodesk?
A: A link action allows you to trigger automations or segment your audience just by someone clicking a link inside your email. It’s a powerful way to make sure people only get the content they actually want.

Q7: Is Flodesk good for small businesses and solopreneurs?
A: 1000% yes. Flodesk is perfect for solopreneurs and creative entrepreneurs who want pro-looking emails without needing to hire a tech team or spend hours fiddling with complicated setups.

Q8: How do I get started with Flodesk?
A: Click here to sign up, grab the discount, and start playing around with Flodesk’s templates, landing pages, and powerful email marketing features today!

*In full disclosure, I want you to know that I am an affiliate for Flodesk. Which means that if you make a purchase from one of the links above, I may make a commission. I became an affiliate after using the email marketing service and loving how easy it is to create emails! Your purchase of Flodesk doesn’t cost you any EXTRA and it helps out my small business, so thank you! Read the Terms & Conditions/ Privacy Policy.