Although my business has changed drastically over the past 5 years (photographer to social media manager to logo designer to website designer), my BRAND hasn’t.
Why is this? I created a solid mission statement that described ME and WHO I want to serve. I then conveyed that in my color palette, fonts, copy, SEO keywords, etc.
my mission statement
“Discovering the heart behind your brand and creating collateral that converts.”
At one point, it looked like managing social media accounts and conveying their brand in a positive light to build an audience that knows, likes, and trusts them.
Now, that looks like creating a website that turns site visitors into clients.
Although my business has changed, my heart hasn’t.
It is my heart to help new business owners develop their brand. I don’t think you need to pay thousands of dollars to hire a website designer to do it for you. This is why I created my DIY YOUR WEBSITE COURSE – because I want to empower YOU to create not only a website, but a BRAND for your business.
Ok so what the heck does this mean.
A brand is more than a logo. It is solid copy that engages your ideal audience, fonts and colors that represent you and your aesthetic, professional photos, and so much more. And all that implemented consistently on everything from your website to social media graphics to your client relation graphics.
Watch the video below to learn more about what a brand is and what you need for your business branding.
I overshare my life, and have an ultra-expressive personality. Some words people use to describe me are: helpful, real, fun, creative, authentic, and kind.
Elphaba from Wicked is kind of my alter-ego as I am always trying to forge my own path and make a difference in the World, somehow, someway, while also constantly criticizing myself and trying to become the better version of me.
Quality conversations + coffee come easy to me.
I’ve never had an issue connecting naturally with others (probs because I can go on and on about my life story, not that it is interesting, I just process externally, anyone else?!)
I find so much joy in helping and serving others and I give myself fully to whatever it is that engages me, whether that is running a 50k or creating a website in a day.
