2024 Wrapped – My Year in Business
Wow this year was a bit of a rollercoaster. I started the year excited to have my kids in daycare a few days a week and ready to invest (money & time) into my main signature course to make it more profitable…
After devoting 200+ hours to that I had some of my lowest months (income-wise) ever because I wasn’t focussing on my services. So in 2025 I will be more strategic about my goals and make sure to have a more well-rounded business.
π‘ READ MORE: 2025 Business Goal π Setting
I really doubted myself in 2024 and wondered if all the time I poured into creating a course that teaches new entrepreneurs how to DIY a website was what people *actually* wanted, but after live launching it and making some sales, I got my confidence back. That’s just the journey/ rollercoaster of running an online business, am I right?
π‘ READ MORE: Should I Live Launch Or Do Evergreen?
The hard numbers for my online business
β 6 Website in a Days (see them HERE)
β Grew my email list from 999 to 1509 (over a 50% increase!)
β 3 Website in a Weeks
β 4 members joined my course, Beyond The Template (3 in live launch & 1 on evergreen)
β 2 Live Launches/ Masterclasses (for BTT and the Black Friday Kit I did with Dolly DeLong & Mara Kucerik)
β 3 Bundle Contributions (The Systems & Workflow Magic Bundle: the SEO Edition, Launch Edition & 6-Figs in β25 bundle)
β 44 New Students to my Squarespace SEO Course (34 total have gone through + 59 have gone through the modified version that was in a Bundle)
β 59 Blog Posts
β Hit my “Before Tax Better Profit Goal” making over $45,000 (very proud of this since I only work 15-20 hours a week – I have SEO to thank for a LOT of this)
β 37 full YouTube Videos/ Tutorials (the rest were shorts)
β 1,240 Miles Ran (okay not business related, but I am proud of myself for getting back into it a year postpartum with 2 now-toddlers)
Other Major Milestones:
β Eliza started preschool 2 days a week
β Restructured my course Squarespace With Confidence so that people could accomplish it faster & have a template to go alongside them (now Beyond The Template)
β Read 25 Books (my favorite was probably The Women. Or Fourth Wing. Or Paris: The Memoir. or The Stillwater Girls.)
β I started to really step into WHO I AM in my business and not just trying to be like the experts. In a recent survey to my email list, these words were used more than once to describe my brand: helpful, real, authentic, fun, creative, and kind. And I feel like those are all authentically me (whether I like it or not – like sometimes I wish I had more chill, but it is what it is).
β Taking December off social media and going to Kauai (without kids!!)
π‘Read More: How to Do Kuaui for Under $3,000
I hope sharing all this doesn’t spark comparison, but rather encourages you to celebrate all you accomplished this year whether it was staying at home and raising kids or running a 6 figure online business.
Enjoy this type of year-end reflection post? Here’s behind-the-scenes of my business posts from previous years
2018 – STARTING – My first monthβs journey as an entrepreneur
2019 – DIRECTION/ HONING – Figuring out my ICA
2020 – PIVOTING – Started Website in a Day Service + First Sabbatical
2021 – BUSYNESS – Launched Squarespace With Confidence + Maternity Leave
2022 – BURNOUT/ FREEDOM – Top 5 of 2022 & How My Business Is Changing In 2023
2023 – ADAPTING/ GROWTH – Learned how to run a business with 2 kids under 2 years old
2024 – LEARNING/ INVESTING – Not chasing after others version of success
Read other blogs about: Entrepreneurship, Goals & Lifestyle
Hey, I'm Bekah! Web designer, Squarespace Circle Gold Partner, marathon runner, and mama of two. I built Rebekah Read Creative in 2018 after leaving corporate America, and I've spent the years since helping purpose-driven entrepreneurs stop cringing at their websites and start getting found on Google.
I'm the kind of person who overshares, processes out loud, and goes all in on whatever has my heart, whether that's running a 50k or building someone's website in a single day. Quality coffee and real conversations are basically my love language.
If you're here, you're probably tired of the Instagram hustle and ready for a website that actually works for you. You're in the right place.
