2024 Wrapped – My Year in Business
Wow this year was a bit of a rollercoaster. I started the year excited to have my kids in daycare a few days a week and ready to invest (money & time) into my main signature course to make it more profitable…
After devoting 200+ hours to that I had some of my lowest months (income-wise) ever because I wasn’t focussing on my services. So in 2025 I will be more strategic about my goals and make sure to have a more well-rounded business.
READ MORE: 2025 Business Goal 🎉 Setting
I really doubted myself in 2024 and wondered if all the time I poured into creating a course that teaches new entrepreneurs how to DIY a website was what people *actually* wanted, but after live launching it and making some sales, I got my confidence back. That’s just the journey/ rollercoaster of running an online business, am I right?
READ MORE: Should I Live Launch Or Do Evergreen?
The hard numbers for my online business
✓ 6 Website in a Days (see them HERE)
✓ Grew my email list from 999 to 1469 (a 47% increase!)
✓ 3 Website in a Weeks
✓ 3 members joined my course, Beyond The Template
✓ 2 Live Launches/ Masterclasses (for BTT and the Black Friday Kit I did with Dolly DeLong & Mara Kucerik)
✓ 3 Bundle Contributions (The Systems & Workflow Magic Bundle: the SEO Edition, Launch Edition & 6-Figs in ‘25 bundle)
✓ 44 New Students to my Squarespace SEO Course (34 total have gone through + 59 have gone through the modified version that was in a Bundle)
✓ 59 Blog Posts
✓ 37 full YouTube Videos/ Tutorials (the rest were shorts)
✓ 1,260 Miles Ran (okay not business related, but I am proud of myself for getting back into it a year postpartum with 2 now-toddlers)
Other Major Milestones:
✓ Eliza started preschool 2 days a week
✓ Restructured my course Squarespace With Confidence so that people could accomplish it faster & have a template to go alongside them (now Beyond The Template)
✓ Read 24 Books (my favorite was probably The Women. Or Fourth Wing. Or Paris: The Memoir. or The Stillwater Girls.)
✓ I started to really step into WHO I AM in my business and not just trying to be like the experts. In a recent survey to my email list, people used these words to describe me: helpful, real, authentic, fun, friendly, energetic, clever, creative, open, kind, expert, knowledgeable, genuine, and social (highlighted words were used more than once). And I feel like those are all authentically me (whether I like it or not – like sometimes I wish I had more chill, but it is what it is).
✓ Taking December off social media and going to Kauai (without kids!!)
I hope sharing all this doesn’t spark comparison, but rather encourages you to celebrate all you accomplished this year whether it was staying at home and raising kids or running a 6 figure online business.
Enjoy this type of year-end reflection post? Here’s some from previous years
2018 – STARTING – My first month’s journey as an entrepreneur
2019 – DIRECTION/ HONING – Figuring out my ICA
2020 – PIVOTING – Started Website in a Day Service + First Sabbatical
2021 – BUSYNESS – Launched Squarespace With Confidence + Maternity Leave
2022 – BURNOUT/ FREEDOM – Top 5 of 2022 & How My Business Is Changing In 2023
2023 – ADAPTING/ GROWTH – Learned how to run a business with 2 kids under 2 years old
2024 – LEARNING/ INVESTING – Not chasing after others version of success
Read other blogs about: Entrepreneurship, Goals & Lifestyle
I’ve got messy hair and a thirsty heart.
I overshare my life, and have an ultra-expressive personality. Some words people use to describe me are: helpful, real, fun, creative, authentic, and kind.
Elphaba from Wicked is kind of my alter-ego as I am always trying to forge my own path and make a difference in the World, somehow, someway, while also constantly criticizing myself and trying to become the better version of me.
Quality conversations + coffee come easy to me.
I’ve never had an issue connecting naturally with others (probs because I can go on and on about my life story, not that it is interesting, I just process externally, anyone else?!)
I find so much joy in helping and serving others and I give myself fully to whatever it is that engages me, whether that is running a 50k or creating a website in a day.
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