How to Do an End of Year Entrepreneur Small Business Review – How to Plan for 2025

If you have a small business, you are the CEO and you need to not just be setting fun, dream goals, but STRATEGIC, attainable goals.

I shared in THIS VIDEO how I plan for my mid-year and quarterly goals using Powersheets.

Start 2025 off on the right foot

Below is a peek inside the Cultivate What Matters Powersheets Goal Planner (2024).

Another video about goals: How To Set Up Business Goals

My business COMPLETELY changed in 2024, and it wasn’t for the better…

I made a BIG pivot in 2024 by investing $4,000 into a course that taught me how to create passive income strategically. I desired more time and less 1:1 clients so I dove in to the work and revamped my Squarespace With Confidence course to be Beyond the Template.

Although I believe I came out with a better product, I spent 9 months and 200+ hours focussing on this which resulted in a HUGE dip in income. So what will I change in 2025? I will plan my year more strategically and not chase unrealistic goals (I’m sorry but you can’t make $10K months on a course if you don’t have a decent sized following).

Here’s what I’m doing differently in planning my business:

Answer – what didn’t go well this year?
Looking at the numbers/ metrics to see what truly moves the needle in my business.
Is there anything I can outsource? Instead of spending money on education, I am going to focus on spending money on services (someone to do ads FOR me is my next goal).
Writing down what brings me the most joy and what my WHY is. I started this business to be home with (future) kids, have freedom to travel, chase goals, and donate money however I want. Some of those things are going great (I’ll be in Hawaii with my husband for a week and then in Minnesota for a week and then in Iowa for a week! The BEST December in my opinion).
Re-launching instead of coming up with a new way to launch or a new product.

This approach will help me set more realistic, actionable goals that align with my revenue targets, cut out unnecessary busywork, free up my time, and stay on track all year without the overwhelm.

Ready to plan your most successful year yet? Let’s dive in!

“Working hard for something we don’t care about is called stress. Working hard for something we love is called passion.” ― Simon Sinek; “Find your Why”.

P.S. If you want a BTS of my 2025 Business Goal 🎉 Setting, Subscribe to the YouTube channel and WATCH THIS VIDEO!

My 2025 Goals 🎉 :

LONG TERM MARKETING STRATEGIES/ GROW AUDIENCE/ LEAD GEN IDEAS:

Pitch to adjacent audiences my freebie/ masterclass to grow my email list
2 blog/ YouTubes a month
Pitch to be on other podcasts (or guest blogger) 2/ month and then send to evergreen webinar
Join 4 free bundles to try to grow email list (and have mini course I deliver)
POSSIBLY put ad dollars behind webinar (or maybe SEO Course since converted at 5% for Black Friday sale)
Revive Facebook group Showit & Squarespace for Creatives

TO CREATE/ MONEY MAKERS:

The main way I make money in my small business is through Website in a Day and Website in a Week. I want to take on 6 day rates in 2025 and 4 Website in a Weeks. You can see the breakdown below of my main money makers:

✦ WEBSITE VIP DAY – $1,850 – Goal = sell 6 – $8,400 (after taxes)

✦ SOCIAL MEDIA MANAGEMENT (I do this for 1 client I’ve had since 2018) – $550 – Total for year = $4,950

✦ WEBSITE IN A WEEK – $3,500 – 4 – $10,500 (after taxes)

✦ SQUARESPACE SEO COURSE – $250 – 10 – $2,000

✦ SQUARESPACE COURSE (Beyond The Template) – $697 – 6 – $3,346

✦ AFFILIATE FOR SQUARE SECRETS BUSINESS – $600 – 6 – $2,700

✦ THRIVECART AFFILIATE – $345 – 5 – $1,380

✦ SHOPIFY WEBSITE DESIGN – $4,500 – 4 – $7,200 (I would give 1/2 to the developer)

This would help me reach my goal of $40,000 after taxes (not including expenses)

Q1: LIVE LAUNCH in FEBRUARY (Beyond The Template Course + Bonuses)
Q2: Paige Brunton – Square Secrets Business – March 17 to April 8 // CREATE MY Website In A Day COURSE as a BONUS (Beta)
Q3: LAUNCH in SEPT = Black Friday Kit (Dolly DeLong, Mara Kucerik, and I have big plans to up-level this!)
Q4: Launch Black Friday sale of Squarespace SEO Course

DREAMS FOR 2025

Add Shopify Website Design as a service (outsource the development)
Launch a new Facebook group with Dolly and Mara (who I do the Black Friday Kit with) that helps people who are trying to create a course
Create a new course that teaches you to DIY a Showit website
Retreat for Christian entrepreneurs hosted in Idaho with Suzy Holling

(If any of these interest you, would you please comment below?! That really helps me!)

FREEBIE

CHECKLIST FOR HOW TO GOAL SET FOR BUSINESS

MY YEAR-END REVIEW PROCESS & CHECKLIST – All you need to reflect on the past year and set yourself up for an incredible 2025!

GET IT HERE >>

READ MORE BLOGS LIKE THIS – Goal Setting & New Entrepreneur Guidance

Did I Accomplish My Business Goals in 2024?

Website Designs 2024 – Showit & Squarespace Website Design Inspo

How to Start Your Website Business FAST

Income Report From a Lower Income Earner

How to Find Clients as a Freelancer – Q & A for New Business Owners

Why 2024 Is the Perfect Year to Launch Your Website: A Look Ahead to 2025

Getting Real About My Inconsistent Income in My Business

How to Track Page Views for Showit

how to make your website convert for sales

Read other blogs about: Entrepreneurship, Goals & Lifestyle

I’ve got messy hair and a thirsty heart.

I overshare my life, and have an ultra-expressive personality. Some words people use to describe me are: helpful, real, fun, creative, authentic, and kind.

Elphaba from Wicked is kind of my alter-ego as I am always trying to forge my own path and make a difference in the World, somehow, someway, while also constantly criticizing myself and trying to become the better version of me.

Quality conversations + coffee come easy to me.

I’ve never had an issue connecting naturally with others (probs because I can go on and on about my life story, not that it is interesting, I just process externally, anyone else?!)

I find so much joy in helping and serving others and I give myself fully to whatever it is that engages me, whether that is running a 50k or creating a website in a day.

have your website done quickly with intentional website strategy so you can book more clients and make more money doing what you love!

Web design for purpose-driven businesses ready to shine.

DESIGNING ON SHOWIT SINCE 2018