Your brand messaging is on point throughout your site, you’ve tested your site on all the different platforms (Chrome, desktop, iPad, phone), and maybe you’ve gone as far as to install heat map and tracking so you know what people are clicking on to gather data; it sounds to me like you are ready to set up launch week! Here are 10 quick tips to launch your Squarespace, WordPress, or Showit Website with a bang!!
What does that number look like? Do you want to sell x number of products? Do you want to build your email list? Do you want your photography website to cause you to book clients? Set a goal to allow you to see measurable objectives by the end of the first week.
Build your email list by offering a freebie! If you are reading this and need some ideas, you can check out my FREEBIE PAGE of my website (you don’t need a whole page, just 1)! You are generating buzz during the launch so now is the time to use that to grab peoples’ emails who maybe aren’t ready to buy right now but will be so in the future.
You don’t need to do anything crazy just go live, do a countdown to the launch, or host a series of workshops related to your product!
Showit has tons of SEO resources and if you are using Squarespace, you can check out my Squarespace SEO course to help set up SEO on your site!
A few things to add: SEO Titles, Descriptions, SEO to your photos, Keywords and a featured photo for every page of your website.
If you had a temporary “coming soon” page as your home page, make sure you change it on your Squarespace or Showit dashboard!
On Showit you can do this by going to Showit Dashboard > Pages > Home Page > ••• > Set as Home Page > Publish.
I love Ashlyn Carter (copywriter for creatives) and think she provides some valuable info in her video! Some of it may be repetitive, but it is worth checking out!
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