*Written in 2019, updated July 2023*
After developing many sites on Squarespace, WordPress and Showit, I have a good understanding of each platform and which one would be the best for you! I don’t think there is a right or wrong answer to this question, so I will break down the advantages of each and let you decide.
Okay, moving on:
If you are not tech-friendly this is probably your better choice as it is very clear, has an easier learning curve, and you can easily achieve an impressive site without coding. They have templates that are designed by designers and by just adding in your photos and verbiage you can have a fully-functioning, beautiful site.
I have been nothing but impressed with Squarespace’s support team. Not only are they available Monday to Friday 4am to 8pm ET, but you also are usually 2 or 3 in the queue so it doesn’t take them long to get to you, they understand your questions even if you don’t know how to phrase them, and they will do a screen flow of EXACLY how to accomplish what you don’t understand ON YOUR SITE so you just have to copy what their doing. I can see why they are award-winning!
*2022 update I have noticed their team be not as helpful as more and more people have started to become Squarespacers. If you want the BEST customer support, I would go with Showit.
Since more people use Squarespace than Showit, there are more articles (and YouTube videos) about how to do certain things. In addition, because there are about 2 million live websites you can pretty much find a tutorial on YouTube or article on any question you have.
Can I just get an “Amen!” about how annoying plugins are?! You can do everything IN Squarespace. From email lists to implementing your Instagram feed to e-commerce, you can finish your site all in their user interface. With Showit you can get Shopify Lite for $9 a month and add it on to your site if you want to sell products or digital downloads, but sometimes it is nice to do everything in one platform.
You are able to achieve almost everything you need with the Squarespace business plan for $23 a month (they did increase it from $18 a few years ago so just know they may continue increasing the price), however in order to get a blog on Showit (which I highly suggest) you would need to go with their middle package which is $24 a month (they have stayed at this price for quite a while).
Even without coding, you can manipulate your Showit site to be EXACTLY how you want it. It’s a blank canvas waiting for you to put your creative juices ALLLL over it! On Squarespace if you want certain things to be changed, you may need to code (although with the implementation of Fluid Engine in 2022, Squarespace has become much more creatively-friendly).
If you have a WordPress blog and move to Squarespace, you have to rewrite all your blog posts on Squarespace, so in terms of SEO that would be a big bummer. You would also need to relink your blogs on Pinterest to the new destination. Because Showit uses the WordPress blog as their blogging platform, they can just connect your old blog to the site when you have finished the design.
This is one of my favorite features. When you are designing on Showit you are given a computer and cell phone to see what your website will look like on both platforms. (Squarespace seems to be heading in this direction… copycats).
Honestly when it comes to SEO if you are adding in meta descriptions, proper page titles, and alt tag optimization, you are doing better than most people, however if you want to make sure that your main heading is correct and Google is pulling the proper SEO, then Showit is a better option. If you have no idea what that last sentence meant, check out this YouTube video.
If you’ve dabbled in Adobe Illustrator or InDesign, you will get the hang of Showit pretty quickly. The icons and options are very similar, making it easy to transition.
I almost never suggest Wix for many reasons.
If you need help deciding the perfect platform for you, please don’t hesitate to reach out (firstname.lastname@example.org)
Are you worried about finding the right website platform for you (or your clients)?
Here are some other blog/ YouTube videos I suggest for your research!