March 2, 2020

My Business Toolbox

Posted in: Entrepreneurship, Girl-boss

I’M SPILLING THE TEA on what I use to run my entrepreneur business.

If you are about to start your entrepreneur journey and just need a blueprint, I’ve got you friend. These are my top 11 steps/ tools to launching your biz. From project management to marketing, I’ve got ya!

What are the magical tools I use to create my entrepreneur business? I tried for the longest time to do all the things free, however sometimes it is a good idea to invest in your business.

01. Manage #allthethings

GSuite – I use the GSuite for almost everything – my email, calendar, spreadsheets, word documents, and for file storage!

02. Set up your bookkeeping + proposal, invoicing + contract software

I used Quickbooks Online the first year of my business, but didn’t like it for anything other than the invoicing software. Insert Dubsado (and PayPal which it connects to so I can get paid)!

I use this for managing my leads and clients + sending contracts and invoices. I really intend to utilize more of its features this year as their workflows and automation are AH-MA-ZING!

Dubsado is great for building relationships, scheduling appointments, and creating workflows to streamline a client experience. Mostly loving Dubsado for NOT having to rewrite the same email a million times 🙌

I’ve gone down the research rabbit hole trying to decide which client on-boarding software to use so if you wanna see my opinion on that, check out THIS BLOG.

If you want 20% off your first year, use THIS LINK, yes I get a little commission, (I think??) but I would recommend it regardless!

03. Purchase domain name

If you are on Squarespace, I would suggest getting your domain name through them, however if you use WordPress or Showit, I have had great luck with Hostmonster! I’ve also heard namecheap.com is a good resource. Just PLEASE stay far, far away from godaddy. K Thanks.

04. Get a contract

You know what sucks? Getting sued (not speaking from experience, but I know it would suck). You know what doesn’t? Staying Legally Legit. I HIGHLY suggest The Legal Paige‘s contracts. She was my online mastermind leader and she is an absolute GEM!

I suggest her Terms & Conditions contract for your website. If you want $10 off you can use code “BEKAH” at checkout!

05. Project management software

SO. MANY. SYSTEMS. Don’t get caught up in deciding between Trello, Asana, Basecamp, etc. Just pick one and move forward with your life. Why? I tried not having one for a while and there is just so much benefit in keeping client communication, deadlines and documents all in one place. I personally use Asana, but like I said… just pick one!

06. Get going with your personal branding + website

I personally use Showit as my website platform, but there are many benefits to Squarespace. If you are wanting to DIY your website, CHECK OUT THIS BLOG! I lay out the differences and advantages to each platform.

My best advice? Stop overthinking it. Pick a platform, use a template, set a deadline and HIT PUBLISH. You can always change it up as you go!

07. Market your business

Friends, you really don’t need to do it all. Pick a social media platform you can commit to (whether that is Instagram, Facebook, or Pinterest) and heavily promote your business for at least a few months. Invest in FREE courses for JUST that platform. If you aren’t noticing your ideal client hanging out there, move on to a different platform.

Pro tip – If you decide Instagram is your jam, I LOVE Later for scheduling my social media posts!

08. Grow your email list

Flodesk. That’s all I’m gonna say.  For email marketing and for writing bi-monthly newsletters, THIS IS THE PLATFORM TO BE ON!

Y’all it took me a while to bite the bullet, but the fact that I ENJOY sending emails now instead of dreading getting on Mailchimp? #worthit⁠ (Want 50% off Flodesk? CLICK HERE!)

09. Track your time

I will forever be raving about Toggl for time blocking and planning. Here is an introduction on how I use it!

10. To create stunning designs

You may be saying at this point “But Bekah, I’m not a designer!” Ok, but how do you plan on promoting your new service? Instagram story? Well you may as well hop on Canva at the very least to create a branded Instagram story – they even have pre-made templates! Canva is perfect for when I need to create a quick graphic for my newsletter, social media posts, etc.

If I need to create something a bit more intense, I use the Adobe Creative Suite. I use Lightroom to house and edit all my photos, Illustrator, Indesign, and Photoshop to create my graphics and logos!

11. Take some photos

The last step to really get your entrepreneur business up and running is branded photos, but I know those can be costly so here are my suggestions: set up your iphone and take pics of yourself working or stock photos.

When I need a stock image that not everyone on Instagram has used (for free) this is my go to resource. Some of my other favorites? PEXELS (free), Unsplash (free), Pikwizard (free), WELLNESS STOCK SHOP (focuses on health and wellness), KATE MAXIVORY MIXMOYO STUDIO, LIFE OF PIX (also free), STREET WILL (free), ISTOCK, PICSPREE, STYLED STOCK SHOP, and BACKDROP STOCK.

The next things I will add to my toolbox? Great question! I created a SEO Squarespace course on my website (perks of being a web designer!!) but if I get to a point where I want to be able to track my students, I may switch to a platform like TEACHABLE, KAJABI, TEACHERY, or THINKIFIC. Have you used any of these? If so, let me know your favorite!

website bootcamp workbook

​p.s. Full disclosure, this blog contains affiliate links, but I trust these resources and would be recommending them regardless!

  1. […] How to track your Google Analytics How to track your Google Analytics Must-have tools for your entrepreneur business […]

Leave a Reply

Your email address will not be published. Required fields are marked *

Instagram is kind of my thing!
Let's connect!
@rebekahreadcreative

Helping creative entrepreneurs pair beautiful brand design with an intentional website strategy so they can book more clients and make more money doing what they love!