If you’ve been following me for any amount of time, you know my enneagram-3 heart LOVES goal setting!

Take a peek behind my strategy to setting goals for the new year to make it your most profitable and impactful year yet!

In this video, I’m sharing how to set *strategic, money-making goals* that actually move the needle in your business. Plus, we’ll break down a simple content plan designed to attract clients, generate leads, and grow your revenue. Whether you’re a seasoned entrepreneur or just starting out, these actionable tips will set you up for success.

Step 1 – Analyzing Your Business Performance 📊

In my previous goal setting video in this series I chat about if I crushed my 2024 goals or not. I spill the tea on Goal Setting & Planning for 2025 so don’t miss that video first! But in this video we are going to dive in to how to set strategic, money-making goals for the new year which include surveying your audience and looking at your metrics.

Step 2 – Set Goals

In the past, I have used the Cultivate What Matters Powersheets goal setting method (learn more about How I Set My Goals HERE). If you are a goal setting lover, you will LOVE this method.

If you prefer a more quick approach, here are 3 areas of business to set goals in that will lead to growth!

Step 3 – Long Term Organic MARKETING STRATEGIES/ Lead Generation:

• 2 blog/ YouTubes a month
• Pitch to be on other podcasts (or guest blogger) 2 times a month (look for entrepreneurs who serve a similar audience as I) and then send them to my evergreen webinar (How to DIY a website THAT MAKES SALES in a weekend; for the non-techie biz owner who needs a website like yesterday)
• 1 Bundle (paid or free) a quarter (to grow email list) – related to web design and on back end I invite them to watch my free training
• Freebie swap with 2-3 people every quarter (say “over the next quarter let’s promote each others freebies”)

Step 4 – Business Investments

I hate investing in my business because I don’t trust myself (working through it in therapy OKAYYY), but since beginning in 2018 I have forced myself to invest in 1 thing that scares me a year.

Want to know what I invested in that did NOT produce a ROI in 2024? A CASE STUDY ON MY BIGGEST BUSINESS INVESTMENT EVER.

• Put ad dollars behind my webinar (but first I need to see at least 2 sales on evergreen)

Step 5 – Build Your Community

• Create Facebook Community (my goal this year is to revive my Facebook group Showit & Squarespace for Creatives)
• Join Mastermind
• Attend a conference

Step 6 – Implement New Projects

Each quarter I launch something that is NOT my service. Although it is great to continually talk about your money-makers, if you want to grow you need to be trying new things so each quarter I focus on re-launching a course or launching a new product. Here’s my plan for 2025 launches:

• Q1: LIVE LAUNCH in FEBRUARY (Beyond The Template Course + Bonuses)
• Q2: Paige Brunton – Square Secrets Business –  March 17 to April 8 // CREATE MY Website In A Day COURSE as a BONUS (Beta)
• Q3: LAUNCH in SEPT = Black Friday Kit (Dolly DeLong, Mara Kucerik, and I have big plans to up-level this!)
• Q4: Launch Black Friday sale of Squarespace SEO Course

Here’s a peek into my 2025 blog/ YouTube calendar

If you have no idea where to start with all of this, ask your audience! Here is a recent poll I added to my email as well as a more in-depth survey (which they got a resource if they completed + entered to win $$$).

Queue up these blog posts about setting goals for your business next: