How to Make People Stay Longer on Your Website
What’s the benefit of keeping people on your website for a long time? A HUGE one is that it creases your SEO (aka it moves you up in search engine rankings) because search engines will see that people stay longer and therefore you must have valuable content.
Website Scanability
I mentioned in a blog earlier that having a website that is easy to scan will actually keep them on your site longer. It may seem counterintuitive, but if they can easily scan the content their mind won’t get overwhelmed with the amount of content and they can find the section that is applicable to them and read more.
How to improve the scanability on your website. Another important thing to note is scanability. People don’t read websites, they scan websites (unless they are on the 4th or 5th time of landing on your site). So are you communication what you need to clearly?
Another way to make people stay on your site longer is to make sure they aren’t confused!
Ask someone what is the most important thing on this page and give them 10 seconds to figure that out. If they got it correct then you know that 1. your page is doing what it should be and 2. you aren’t confusing your audience, thus making them hop off the website.
WANT MORE WEBSITE RESOURCES?
Want more tips on keeping people on your site longer? Check out my post all about how to write effective Call To Actions!
Here are a few of my other favorite blog posts:
How to make your website irresistible
Read other blogs about: SEO tips
I’ve got messy hair and a thirsty heart.
I overshare my life, and have an ultra-expressive personality. Some words people use to describe me are: helpful, real, fun, creative, authentic, and kind.
Elphaba from Wicked is kind of my alter-ego as I am always trying to forge my own path and make a difference in the World, somehow, someway, while also constantly criticizing myself and trying to become the better version of me.
Quality conversations + coffee come easy to me.
I’ve never had an issue connecting naturally with others (probs because I can go on and on about my life story, not that it is interesting, I just process externally, anyone else?!)
I find so much joy in helping and serving others and I give myself fully to whatever it is that engages me, whether that is running a 50k or creating a website in a day.
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