{First published 5/25/2021, updated 6/15/2025}

If you’re asking yourself, “Wix or Squarespace?” when it comes to building your website, you’re in the right place. As a website designer who specializes in Squarespace and Showit, I’ve worked with 5 platforms (Squarespace, Wix, Showit, WordPress, and Shopify) — and I can confidently say that Squarespace outshines Wix in just about every category that matters to a small business owner.

In this blog post, I’ll break down the pros and cons, share my personal experiences as a designer, and explain why Squarespace is my go-to recommendation for purpose-driven entrepreneurs who want a high-converting website without the tech overwhelm.

Wondering about the other platforms? If you want to know about SQUARESPACE VS. WORDPRESS read THIS blog! Want to know SQUARESPACE VS. SHOWIT? I’ve got you!

What we will go over in this post:

1. Why I Rarely Recommend Wix
2. Seamless Integrations (or Lack Thereof)
3. Mobile Responsiveness Matters
4. Time-Saving Design Tools
5. Customer Support: Wix vs. Squarespace
6. Cost and Value Comparison
7. What About SEO?
8. When Squarespace Makes the Most Sense
9. Ready to Build on Squarespace? Join My Free Training!

Wix or Squarespace? Here’s Why I Always Recommend Squarespace for Small Business Websites

One platform I ALWAYS get asked about is Wix.

Let’s just say… Wix has great ads. I see them all the time on YouTube, and they make the platform look super sleek and easy. But in my real-life experience? I’ve never met someone who moved from Squarespace to Wix and loved it. On the other hand, I’ve worked with plenty of people who switched from Wix to Squarespace—and never looked back.

Here’s why.

Seamless Integrations (or Lack Thereof)

One of the biggest frustrations with Wix is its lack of true integration. For example:

• Want your latest blog posts to show up on your homepage? You’ll have to add them manually.
• Want your site updates to auto-populate across multiple pages? Good luck.

This creates unnecessary steps that slow you down and cause confusion—especially for newer entrepreneurs. Squarespace, by contrast, is fully integrated. Everything from email marketing to e-commerce to blog content updates works together, automatically.

Mobile Responsiveness Matters

If you’re anything like my clients, you want your site to look good on mobile (and so does Google!). Unfortunately, Wix is still lagging here. Even on templates built by Wix, the tablet size version often:

• Cuts off headlines
• Displays weird spacing
• Requires you to delete or redesign sections

Not only is it finicky with text size, I have experienced the mobile view just being weird. With the mobile the color is even off sometimes and you end up having to delete things because it doesn’t work and isn’t responsive.

Squarespace is fully responsive out of the box. That means you don’t need to create a separate mobile and tablet version of your site (unless you want to) — it adapts for you, saving hours of manual tweaking.

Time-Saving Design Tools

Imagine wanting to change your site’s background color, only to realize you have to update it manually on every page. That’s the reality with Wix.

Squarespace offers global design settings. Want to change your brand colors, fonts, or layout spacing? Update it once—and it applies across your entire site. That’s a game-changer if you’re short on time (or just value your sanity).

Customer Support: Wix vs. Squarespace

This one’s a biggie. Even on paid plans, Wix’s customer service leaves a lot to be desired. I’ve heard from clients who felt frustrated, confused, and alone trying to get help.

Meanwhile, Squarespace’s live chat support is stellar (although hard to find) and I have had great luck emailing their team and getting a response within 24 hours.

Bonus? Their forums and help docs are equally helpful if you prefer a DIY approach.

Want support through a Facebook group? Join mine, Showit & Squarespace for Creatives

Cost and Value Comparison

Wix does offer a free plan, but let’s be honest—if you’re running a business, you’ll need to upgrade. And when you do, the pricing is comparable to Squarespace. But with Squarespace, you also get:

• A free domain name for your first year
• Built-in SEO tools
• Advanced analytics
• Reliable customer support

… all of which make Squarespace a better value, especially if you’re in growth mode.

Save 10%  off your first subscription of a website using the code RRC10 *

What About SEO?

This one’s close to my heart. I specialize in helping clients rank on Google, so I need a platform that plays nice with search engines.

While Wix has made some SEO improvements, Squarespace still wins in my book. Its clean, easy-to-customize meta descriptions, and ability to integrate with SEO tools make optimization a breeze. Plus, you can:

• Set alt text for images
• Create custom URLs
• Manage redirects and page indexing

…all in a user-friendly interface that doesn’t require developer-level knowledge.

When Squarespace Makes the Most Sense

Overall Wix seems to just take more time (especially if you are a perfectionist). Squarespace has everything laid out so well! Here’s the thing: if you want a website that’s beautiful, easy to update, SEO-friendly, and doesn’t require constant maintenance—Squarespace is the clear winner. It’s ideal for:

• Service-based business owners
• Coaches, creatives, and nonprofit leaders
• Entrepreneurs who want to save time and still get results

Ready to Build on Squarespace? Join My Free Training!

If you’ve been nodding your head this whole time, thinking “Yes, I want this kind of website!”—I’ve got something just for you.

🎉 Join my free training where I walk you through the exact steps to build a high-converting Squarespace website in just one weekend. This is the same system I use with clients in my signature course, Beyond The Template—and it’s designed for beginners who want clarity, confidence, and no tech stress.

It’s totally free, packed with value, and will help you finally get your website working for you.

👉 Click here to sign up now and take the first step toward a website you’re proud of.

P.S. If you’re curious how Squarespace compares to other platforms like WordPress or Showit, check out these blog posts too:

• Squarespace vs. WordPress
• Squarespace vs. Showit

Let’s get your website DONE and working for you—no more waiting, no more overwhelm. 💪

* NOTE * Pricing is very similar. Yes, Wix has a forever free plan, but if you’re using it for business you’ll probably end up upgrading because you don’t want Wix Branding and Ads or a Wix Subdomain (ie. username.wixsite.com/sitename).

Did you skip to the bottom? That’s okay, I do that too. Here’s the gist of it – if you want a website platform that has high-end design templates and is easier to use, go with Squarespace!

SQUARESPACE COUPON CODE: Save 10%  off your first subscription of a website using the code RRC10 *

* I am an affiliate for Squarespace, but didn’t become one until YEARS after using it and designing many sites. Read full affiliate disclaimer here. If you purchase Squarespace with the links that I provide I may receive a small commission. There is no additional charge to you!