How to Fix Bounce Rate in Google Analytics

First things first, I believe that Google judges bounce rate unfairly. Bounce rate is a visit when the visitor only looks at one page and does not interact with it. But think about blog posts! This is unfair because they could read for 4 minutes and it is still a “bounce”.

I want to fix this!

If this bugs you, you can:

1. Set up event tracking which tracks which elements of your site are causing people to leave
2. Use Google tag manager that has a code that is a tracking ID and tells you how long someone was on the page with an action (and the action would just be someone staying on the page for 15 seconds)

I don’t care about that, I just want people to take action!

Now we do want people to take action on your website. Having high quality design, making sure the value you offer is clear and mobile optimization are all ways to get people to take action.

But this blog post is about improving the bounce rate:

These are the best ways to improve your bounce rate:

1. Fast site speed

• Do a Google speed test
• Watch what plugins you use if you are a WordPress users
• Media file size – make the images and videos optimized
• Fix all broken links

2. You’re giving them too many choices and confusing them

• Don’t put everything out there 
• Jack of all trades master of none
• Get clear on your offer
• Simplify and guide the user to your solution 

3. Make your website “skimmable”

• Comes down to formatting 
• Chunk the text
• Add more dot points (how do you like this blog?)
• Highlight key phrases
• Add white space
• Check out this blog post about Skimmability

4. Improve your content itself

• Does your content lack authenticity? Make it more heartfelt 
• Write as you speak
• Take a copywriting course. I HIGHLY suggest Kelsey Formost’s COPY CLASS

Like this blog post?

Check out this blog about how to make people stay longer on your website.

Want more SEO help?

I have a Squarespace SEO course! If you are a Showit user, I highly suggest Digital Grace Design’s SEO course for Showit users (use code BEKAH for $25 off)!

*This post does contain affiliate links, which means I get a kickback if you purchase through my links. However, I ONLY share products I truly use and love!*