In this post I’m going to teach you 6 ways to make your Squarespace site stand out (and check out the extra tip at the end of this post!)

– Updated 12/3/24 –

If you’re new here my name is Bekah and I helped solopreneurs just like you design a Squarespace site of their dreams! If that’s something you’re interested in hit subscribe on my YouTube channel; I post new videos every week!

1. Consistent Branding

Consistent branding is the secret sauce that transforms your Squarespace website from “just another site” to a show-stopping digital home for your business. It’s about more than just pretty colors and fonts—it’s creating a cohesive look and feel that communicates your unique vibe and leaves a lasting impression on your visitors.

When your site reflects your brand’s personality, it builds trust and connection with your audience, making them more likely to stick around, engage, and ultimately convert.

If you have no idea where to start with this, check out the free video training at the bottom of this blog post, or I would suggest purchasing the Haute Brand Book which comes with visuals, font pairings, and mood boards that you can choose for your brand. Branding is often overlooked, but it is so incredibly important!

“A Haute Stock membership has you covered in all things design. We literally spend hours upon hours each month creating engaging visuals and marketing templates for you — so that you have more time to do what you’re really good at, without sacrificing your sanity, aesthetics, or wallet!”

And the best part? You don’t need a design degree to make it happen—just a little strategy and a lot of heart!

2. Add a color block

One way to make your site stand out is color blocks in your brand colors.

In order to do this on Squarespace 7.0, go to Canva and create a canvas and fill it with a rectangle and your brand color. Then export it as a JPEG. Then you create a new page under an index page. If you are not able to add an index, you probably have a template that’s not in a family that allows it so I always suggest using the Brine family as it’s the most versatile. Add a blank page under index, edit it with your text, and then to install that color block you click on the gear icon -> go to media -> and then you can add that image of the color block that you have imported. Save it and it will show up behind whatever text you created.

In Squarespace 7.1, you simply go to the section you want the color in, click settings in the upper right side, and change the color!

3. Create a pre-footer

The second way to make your site stand out is a pre footer. I usually like to put some call to action in that pre footer and it’ll be the same on every page.

4. Good SEO

Another way to make your site stand out is to have good SEO. A lot of SEO needs to be done after you’ve created the site by creating good content through blogs and having people link back to your site, but there’s a lot that you can do up front that can really help your site stand out.

How you do this is you go to your pages and then you can click on whatever page you want to put in any SEO and you click the little gear icon and then SEO. Add a SEO title that has your keywords as well as a SEO description.

5. Add an announcement bar

This is the thing at the top of your website that maybe shows a freebie you’re offering or if you’re having a sale you can put what that is, etc. You can access the announcement bar in the design side of your site and it’s just really important it’s a call to action that grabs their attention right away.

6. Stylish & Strategic Stock Videos

There are tons of places you can get free stock photos and videos, but if you are looking for a stock photography website that caters to women entrepreneurs, I suggest Haute Stock. Not only will beautiful, unique photography (and videos) help your website stand out in a crowd, but it can also help increase conversion by showing how you are unique and upscale. *Use code bekah to save 15% off your subscription!

Use these tips to make your Squarespace site not look and end up like everyone else’s! If you liked these tips, please let me know in the comments what you will be implementing on your Squarespace site.

Want to know how to design your Home, About, Contact, and Services pages STRATEGICALLY so you can turn those viewers into actual customers? Check out the FREE TRAINING below ↓

* AFFILIATE DISCLAIMER: Yes, with some of these I get a little commission, (with no extra cost to you) but I would recommend all of them regardless!