It may be tempting to hire a copywriter right when you begin to create bomb copy for your website full of keywords that help people find you. However, I wouldn’t suggest that. These 3 tips will help you discover when it is a good time to invest in a copywriter as an entrepreneur:
If you are just starting out, you probably don’t have the funds for a copywriter. And if you do have the funds, you probably have better things you could be spending it on like a good logo, website, business coach, etc.
You may think you know what your business is going to be, but a lot can change in a year. Wait to hire a copywriter until you are further along and have more clarity on your ideal client, what you want to do the majority of the time, and maybe even keywords (although they will help you with this).
If you are preparing to launch a brand new website and your business has been around for a while, it may be a good time to invest in a really good copywriter to help you draw your audience in and RETAIN THEM on the website.
I want to hear your thoughts. Do you agree or disagree? Want to know who I recommend to do your website copywriting? Check out THIS POST!