There are two kinds of research you need to do in order to effectively write your website – quantitative research and qualitative data. I know this may sound intimidating, but grab a cup of coffee and let me break it down to make it super easy so you can get the most out of your website once you hit launch!
Quantitative research are things you can measure, like the data you collect about your site such as Google Analytics (don’t worry, next week’s post will be ALL about setting up Google analytics for your site). If you plan on setting up quantitative research on your website, following are some helpful tips that will help you get the most accurate data on your Google Analytics:
All of this will help your site be top-notch, and allow you to see where errors in your site may arise.
I always suggest having qualitative data on your site, because this is where people will connect with you and see that you are reliable. Qualitative data simply means what your clients/ customers are saying about you and what they are doing on your website- their user experience. You can help sway WHAT people say about your site by having testimonials or getting on the phone with past customers and interviewing them! Some other ways to get qualitative data are by:
I hope these tips help get your site up to top-notch performance! Contact me if I can help with your website research!