How to Create a System for Your Free Opt-Ins on Your Website
I want to do something totally different in this video than I’ve ever done on my YouTube channel. I am bringing in a guest expert to talk about what happens when a conversion on your website goes through.
For example you have a free resource you want to give your ideal customer –
1. where do you put it on your website
2. how do you figure out WHAT free resource to give them
3. once you deliver it to them what system do you need to have in place to “warm them up” or NURTURE THEM to you as a business owner
Dolly is an expert at systems and workflows and she is going to take you behind the scenes into her system for freebies on her website.
In this video we will go over:
- Brief into to lead magnets
- What page of your website to add the opt-in
- Where is the most effective place to put the freebie (body of home page, pop up, footer of every page, separate freebie page altogether)
- Dolly’s system of updating her lead magnets (how she decides what magnets are relevant)
- The ideal amount of opt-ins to have on your website
- The Systems & Workflow Magic Bundle 2.0
A few LIGHTBULB moments
When you are deciding on a freebie to make or trying to cull your current freebie list to just a specific few…
- Know your audience
- Figure out what lights you up
Connect with Dolly
See Bekah’s Freebie page example
Read other blogs about: Email Marketing
I’ve got messy hair and a thirsty heart.
I overshare my life, and have an ultra-expressive personality.
Elphaba from Wicked is kind of my alter-ego as I am always trying to forge my own path and make a difference in the World, somehow, someway, while also constantly criticizing myself and trying to become the better version of me.
Quality conversations + coffee come easy to me.
I’ve never had an issue connecting naturally with others (probs because I can go on and on about my life story, not that it is interesting, I just process externally, anyone else?!)
I find so much joy in helping and serving others and I give myself fully to whatever it is that engages me, whether that is running a 50k or creating a website in a day.
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