How to Set Up Blog Post Email Notifications in Squarespace Using Squarespace Campaigns

If you’ve ever wished Squarespace had a built-in “subscribe to blog” option like WordPress, you’re not alone! While Squarespace doesn’t have a traditional blog subscription widget, you can easily use Squarespace Campaigns to notify your audience whenever you publish a new blog post. It’s simple, effective, and a great way to keep your readers engaged without them having to check back manually.

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Watch the video above, or check out the following step-by-step guide to setting it up:

Step 1: Enable Squarespace Campaigns

To get started, make sure you have Squarespace Campaigns enabled on your website. This feature lets you send email campaigns directly from Squarespace. If you’re not already using it, head to the Marketing tab in your dashboard and activate it.

💡 TO NOTE: this email system is an additional $5.60 for the starter plan. 

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Step 2: Create a Sign-Up Form

Although Squarespace doesn’t have a built-in “subscribe to blog” widget, you can create a custom newsletter sign-up form to collect email addresses from readers who want blog updates.

• Go to: Marketing → Forms → Add a new form.
• Customize the text to something like:
  “Want blog updates straight to your inbox? Subscribe to stay in the loop!”
• Connect the form to your email list: Choose a mailing list to store subscribers in Squarespace Campaigns (e.g., “Blog Updates List”).

Add this form to your blog page, sidebar, or footer for maximum visibility.

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Step 3: Write a Blog Notification Email Template

To save time, create an email template that can be reused for all future blog post notifications. Here’s how:

1. Go to: Marketing → Email Campaigns → Create New Campaign.
2. Choose a template or start from scratch.
3. Add placeholders for blog-specific details:
   • A compelling subject line like “New Post Alert! Check Out [Blog Title]”.
   • A preview snippet and a button linking to your blog post.

💡 Pro Tip: Make it match your brand with consistent colors, fonts, and imagery!

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Step 4: Automate the Process

While Squarespace doesn’t have an RSS-triggered email system, you can manually schedule or send blog updates immediately after publishing a post.

• Once you publish a blog post, go to Marketing → Email Campaigns.
• Duplicate your blog notification template.
• Update it with the latest blog post details (title, snippet, and link).
• Send it to your “Blog Updates List.”

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Step 5: Encourage Readers to Subscribe

Make it easy for readers to find your subscription form!

• Add a call-to-action in your blog posts: “Enjoyed this post? Subscribe to get new updates sent straight to your inbox!”
• Place your form in visible areas like your blog sidebar, footer, or as a pop-up.
• Use social media or other channels to invite followers to subscribe for blog updates.

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Why Use Squarespace Campaigns?

While other tools like Mailchimp or ConvertKit can handle blog post notifications, Squarespace Campaigns keeps everything streamlined within your website. This not only saves time but also ensures your emails reflect the cohesive look and feel of your site.

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Wrap-Up
Setting up blog subscriptions in Squarespace might take a little creativity, but it’s absolutely doable! With Squarespace Campaigns, you can create a seamless system to notify your audience whenever you publish something new.

So, go ahead—set it up today, and let your blog work harder for you! If you need more tips on optimizing your Squarespace site, stick around—I’ve got you covered.

Happy blogging! 🚀

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