How to Make Your Website Irresistible in 2025!
Your website is so much more than an online home to showcase your work, it is a place to convert visitors to clients! This needs to be done in a strategic manner, or it simply won’t happen. Here are the steps I take to make all my clients’ sites irresistible.
1. Start it off right
The majority of people will be landing on your homepage first, so start it off with addressing whom you are, what you do, and where you’re located if that is relevant.
2. Address their pain point
Once you have answered the main questions above-the-fold you want to address that they are in the right spot. Find out what is your ideal client’s pain point, tell them they are in the right place and that you have xyz tools necessary to help them with said pain point.
3. Create the homepage flow
Like I said, this is your most visited page, so make it good, concise, and flow nicely. What I mean: you’ve already told them whom you are and what you do, you’ve addressed their pain point, so now show your next most important thing. If that is your services, mention those with links to each page. If you are a wedding photographer maybe give a brief bio about you (since we all know people don’t hire 100% for your work, but mostly for you and your personality) and then add your top 3 favorite photos (notice I didn’t say top 30 – you are a curator, so show only the best of the best).
4. CTA aka your “Call to Action”
I’m bringing this up last because I believe it is of the most importance. Where do you want your user to go next? Is it your services page? Do you want them to book a discovery call with you? In big bold letters and with a box around it for good measure, make it clear. There will be a higher chance that your potential client stays on your site longer and converts to a paying client!
Were those tips helpful? If they were, head on over to my IGTV channel to get weekly business tips! I call it Humpday Business talk where I share the real, the raw, and the valuable!
If you want a freebie all about how to make your ABOUT page convert, go here!
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I’ve got messy hair and a thirsty heart.
I overshare my life, and have an ultra-expressive personality. Some words people use to describe me are: helpful, real, fun, creative, authentic, and kind.
Elphaba from Wicked is kind of my alter-ego as I am always trying to forge my own path and make a difference in the World, somehow, someway, while also constantly criticizing myself and trying to become the better version of me.
Quality conversations + coffee come easy to me.
I’ve never had an issue connecting naturally with others (probs because I can go on and on about my life story, not that it is interesting, I just process externally, anyone else?!)
I find so much joy in helping and serving others and I give myself fully to whatever it is that engages me, whether that is running a 50k or creating a website in a day.
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