Transform Your Brand with Color: Interview with Katrina Hadnot

I am so excited to introduce you to a branding EXPERT, Katrina of Lindale Studios! We are diving deep into the art of color in branding in this YouTube Interview.

YOUTUBE INTERVIEW WITH KATRINA OF LINDALE STUDIOS

Katrina Hadnot is the heart and soul behind Lindale Studios-a studio dedicated to helping brands find their colors, educating about color and color theory, and creating hand-painted pieces and styling mats to elevate their stock photos and brands.

HERE’S WHAT WE GO INTO IN THIS INTERVIEW:

>> How where you live plays into finding inspiration for color and art in everyday life.

Katrina currently lives in Japan with her husband and three girls, due to her husband’s job. They are from the Washington DC area.

She finds inspiration from her travels through Europe and Japan, and incorporates art into everyday life in such a beautiful way. She is passionate about color, the client story, styling, and painting.

I also ask her what inspired her to focus on brand color analysis and her answer is so heartfelt.

What is the importance of color and branding?

We read color and images 60,000 times faster than text. Copy is super important, BUT having consistent colors is something that is fairly easy to put into your brand consistently.

Many times people like photographers want their work to be recognizable. Well if you’re a wedding photographer and you’re doing weddings all over, your style may look the same, but you can’t control the bridesmaids dresses colors for example, which will alter the vibe.

That being said, you CAN add your color to the background of a section on your website or to your fonts or a place on your website or your reel covers and that makes you RECOGNIZABLE, it is EASY to do, and it makes you more PERSONABLE.

We don’t own Instagram, Pinterest, etc. and you can own your colors and no one can take that away from you.

How to DIY your brand colors

For the people trying to DIY their branding and colors and have no idea of direction, Katrina will go into what she suggests they do to figure out colors.

We also chat about:

How important is it to conduct market research before finalizing brand colors.
What tools or resources she recommends for color selection.
If you are trying to DIY your color palette, how many colors Katrina suggests in the palette.
Some common mistakes brands make when selecting colors.

Is texture important in branding?

We round out the chat by talking about texture since she hand paints rollable styling mats and backdrops. We go into how this can fit into a brand and how necessary is it for the beginner.