Let’s be real for a sec—websites can feel like a black hole of tech jargon, conflicting advice, and “just one more thing” to fix. But here’s the good news: you don’t need a total overhaul to start seeing serious results. Sometimes, it’s the smallest shifts that make the biggest difference.

Whether your site’s been collecting digital dust or you’re deep in a DIY spiral, this guide is your permission slip to stop overcomplicating things and actually start converting those dreamy visitors into real-life clients.

FREE TRAINING: How To Build a Stunning, High-Converting Website in Just One Weekend

Let’s dive into 11 ways to turn your website into a lead-generating, client-booking machine—without the stress.

Let’s Start with the Why: Why Even Bother With a Website?

A strong website is more than a digital business card—it’s your 24/7 salesperson, credibility booster, and personal hype squad.

If someone’s Googling you and your link leads to an outdated site (or worse, nowhere at all)? Oof. First impressions matter. And in a world where your competition likely does have a clean, professional site, skipping this step could be costing you more than you think.

And if you’re relying on social media alone? Girl, we need to talk. SEO is your long-term lead machine—and having a website built by SEO-savvy Squarespace website designers or a strategic Showit website designer means your dream clients can actually find you.

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1. Refresh That Sales Page

Launching something new? Running a promo? Don’t just drop it in a caption or toss it into an Instagram story. Create a clear, conversion-focused sales page that tells your visitor:

• What it is
• What’s in it for them
• How to book you

You’ve got one shot to show them why you’re the right fit. Make it count.

(Get inspiration from this Squarespace Sales Page Designed for a dual offer between me – a website in a day designer – and my friend Suzy – a Spokane branding photographer – for a Spring Sale Promo)

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2. SEO: Not as Scary as It Sounds

Listen, I get it—SEO can feel overwhelming. But when you work with a Squarespace website designer or Showit expert who gets how SEO works with your platform, it’s way less intimidating.

Here’s your starter checklist:

• Use keywords your dream clients are searching
• Add page titles and meta descriptions
• Rename your images and compress them for speed
• Add alt text (think “woman hiking in Spokane” not “IMG_2942.jpg”)
• Create clear page hierarchy with headers (H1, H2, etc.)

It’s like giving Google a map to your business. And the payoff? Organic traffic that keeps showing up long after you’ve logged off.

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3. Audit + Align Your Content

Things change. Your offerings evolve, your prices shift, and (hopefully!) you’re attracting a different type of client than you were a year ago.

Update your site copy, swap in new testimonials, and make sure everything—photos, packages, language—reflects where you are now, not where you started.

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4. Strategically Guide Your Visitors

Your site isn’t a scavenger hunt. Make it clear what action you want someone to take—and guide them there. Each page should naturally lead to the next with buttons, links, or CTAs like:

• “Explore My Services”
• “See How It Works”
• “Book Your Spot”

If you’re working with a Showit website designer like me, this step is easy to customize for both desktop and mobile flows.

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5. Infuse More of You

Let them hear your voice. Show your face. Share what lights you up. Your website isn’t meant to sound like a corporate brochure—it should feel like you.

Add photos where you’re looking at the camera and smiling (seriously, it builds trust!). Talk like you’re chatting with a biz bestie over coffee. Personality sells.

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6. Get Clear—Fast

Within the first few scrolls (aka above the fold), your homepage should answer:

• Who are you?
• What do you do?
• Where do you work/serve clients?

Confusion costs clicks. Clarity converts.

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7. Prioritize Mobile Experience

More than 50% of your site traffic is coming from mobile. If your site isn’t optimized for it? You’re losing leads.

This is where tools like Squarespace and Showit really shine. They let you build with mobile in mind and easily preview how your pages look across devices. (And yes, a good Showit website designer can help you fine-tune this without lifting a finger.)

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8. Repeat After Me: CTAs on Every. Single. Page.

Seriously—don’t make people hunt for the next step. Whether they’re on your About page, Experience page, or Services section, give them a clear button to click. “Book Now,” “Let’s Chat,” “Inquire Here.” Whatever it is—make it obvious.

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9. Add an Experience Page (Or Feature This on Your Services Page)

This is your chance to show what it’s like to work with you. Not just what you offer, but how you offer it and why it’s different than everyone else in your industry.

If you’re a creative entrepreneur, a custom experience page is your ticket to standing out. And when it’s built by someone who gets both design and strategy, it becomes one of the most compelling pages on your site.

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10. Showcase Reviews Like the Star You Are

If you’re not using client testimonials throughout your site, you’re missing out on major trust-building opportunities.

Ask your past clients not just what they liked—but how working with you made them feel. Then weave those snippets into every corner of your site.

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Bonus: Include Pricing + Sell the Transformation

Yes, really. Transparency builds trust, and even a “starting at” price range helps weed out people who aren’t ready (so you can focus on those who are). But don’t just list numbers—talk about the value.

Explain what the investment gets them, how it solves their problem, and what life or business will look like after they work with you.

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Ready to Hand Off the Tech and Just Get It Done?

If you’re staring down a list of tweaks and updates that you know would improve your site—but haven’t had time to implement—let’s fix that.

Book a Design Intensive Day. I’ll tackle that list in a single day so you can launch, scale, and finally have a site that works for you. Whether you’re on Showit or Squarespace, I’ll handle the strategy and SEO so you don’t have to.

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The Ultimate Spring Brand Refresh 

Step into a new season with a refined brand image and an elevated online presence. This exclusive spring offer pairs Suzy Holling’s high-end branding photography with a custom website transformation by Bekah Read—both tailored to capture the authenticity of your brand.
*Offer only available through May 30, 2025, 4 SLOTS AVAILABLE
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Because building a website shouldn’t take months—or burn you out.