Let’s Talk About the Website Elephant in the Room…

If your website isn’t bringing in clients, it’s not doing its job. Harsh? Maybe. True? Absolutely.

And if you’re anything like the creative entrepreneurs I work with, you’ve probably stared at your screen wondering: “Why isn’t this converting?” You’ve DIYed the heck out of your site, followed the latest Instagram trend, maybe even whispered sweet nothings to your H1 tags, but crickets. Been there.

LEARN MORE: How to DIY a Website in a Weekend

So I went looking for a tool that would both engage my website visitors and help them figure out what they need next. Spoiler: I found it. And it’s called Opinion Stage.

In this post, I’m walking you through how I’m using their personality quizzes to:

• Get more engagement on my website
• Grow my email list with dream clients
• And guide people to the right solution (without a hard sell)

PLUS, I’ll show you how to embed a quiz into your Showit site in just 3 minutes.

Why Personality Quizzes Actually Work (Yes, Even for Service-Based Businesses)

Let’s be real: attention spans are short, scrolling is endless, and most websites have less than 15 seconds to make an impression. That’s where quizzes shine.

Here’s why they work:

• They turn passive visitors into active participants (a.k.a. they stop the scroll)
• They increase dwell time (hello, better SEO and you know I LOVE SEO since I have a course on it)
• They help people self-identify their biggest struggle
• And they give you super helpful insights about your audience

Even better? When paired with a lead form, quizzes can generate up to 5x more leads than traditional opt-ins (according to Opinion Stage).

Real talk: A quiz isn’t just a fun website add-on. It’s a lead-generation machine in disguise.

How I Use Opinion Stage as a Website Designer

You know I’m all about strategic websites that do the heavy lifting for you. So I created a quiz called:

“What’s Your Website Superpower (and What’s Holding You Back)?”

It helps my ideal clients (creative entrepreneurs + small biz owners) figure out why their site isn’t converting and what to do about it. Each result points them to my free training: “Build a Stunning Website in Just One Weekend.”

Here’s how it supports my business:

• 🎯 List Building: Before showing quiz results, I ask for their email (with a fun, non-pushy form)
• 🤓 Audience Insights: I can see what stage most people are in and tailor content around that
• 🚀 Engagement: Visitors stay longer, interact more, and feel seen—which builds trust fast

Bonus? Opinion Stage has a free forever plan if you collect fewer than 25 responses per month. Perfect for testing the waters before upgrading.

How to Embed a Quiz into Your Showit Website (In 3 Minutes or Less)

Yup, it really is this easy. Here’s how to do it:

1. Create your quiz on Opinion Stage (they’ve got gorgeous templates, or you can start from scratch)
2. Click “Embed & Share” > Copy the embed code
3. In Showit, go to the bottom and add an Embed Code box where you want the quiz to live
4. Paste the code and click save. Boom. You’re done.

You can add it to:

• Your homepage (to engage cold traffic)
• A dedicated quiz landing page
• A blog post
• Your link-in-bio page

I added mine to a landing page and started linking to it from Instagram, Pinterest, and my email signature.

My Results So Far (and Why I’ll Keep Using It)

While I’m still collecting data, here’s what I’ve noticed:

• Higher dwell time on my site (people actually stay)
• More qualified leads joining my list
• Increased sign-ups for my weekend website training

And the best part? People feel seen and supported after taking the quiz. And that, my friend, is how you build connection at scale.

Is Opinion Stage Worth It? My Honest Take

Here’s what I love:

• The drag-and-drop builder is non-techie-friendly
• You can fully brand your quizzes (fonts, colors, logos—yes please)
• Lead capture is built in and integrates with your email system
• They offer polls, surveys, forms, and assessments too
• The analytics dashboard makes it easy to see what’s working
• Did I mention the free forever plan for up to 25 responses/month?

A couple notes:

• If you want advanced logic branching or unlimited responses, you’ll need to upgrade
• Custom redirects require a paid plan (but it’s super affordable)

TL;DR: It’s a strategic website designer’s dream if you’re looking to grow your email list in a non-cringey, on-brand way.

Want to See It in Action?

Take my quiz and discover your website superpower (plus what’s secretly holding you back).

👉 Take the Quiz
Then get instant access to my free training: “Build a Stunning Website in Just One Weekend.”

Final Thoughts

Your website doesn’t need to be static. You can make it interactive, strategic, and engaging with just one tool.

If you’re ready to:

• Grow your email list with qualified leads
• Understand your audience better
• Give your visitors a fun, personalized experience

…then adding a quiz is a no-brainer.

And Opinion Stage? It’s the easiest way to get started.

Go ahead and give it a spin, because your website should be doing the work for you (even when you’re sipping coffee, hiking with your kids, or finally taking that weekend off).

You’ve got this. ✨