If I had to sum up this year in one sentence, it would be:
I thought everything was falling apart, but it was actually falling into place.

After seven strong years in business, 2025 started off… quiet. Not the “cozy rest” kind of quiet, more of the “um… hello? is anyone still out there?” kind of quiet. Inquiries slowed. Revenue dipped. My confidence wobbled more than I’d like to admit.

But even in the uncertainty, God kept nudging, redirecting, and surprising me in ways I never could’ve planned.

A Year of Pivots, Prayer, and Plot Twists

February: The Retreat That Planted Seeds

I kicked off the year with a mini mastermind retreat in Arizona with two biz besties (READ MORE: How We DIYed a Business Mastermind Retreat). We dreamed, we strategized, and we even mapped out the Black Friday Summit. I left feeling hopeful… but still unsure what God was doing with the slow season back home.

Spring: Forced Stillness → Marathon Focus

With low inquiries came unexpected margin. And instead of spiraling, I trained. I poured energy into my 10th marathon and ended up running a 2:24, qualifying for Boston with a 1-year-old and 3-year-old at home.

On my birthday (5/23), I felt God clearly say:
“Get off Instagram for the summer.”
So I obeyed. Honestly? It had done nothing for my business that year anyway. Little did I know what that obedience would set into motion.

Summer: The Plot Twist of All Plot Twists

Mid-summer, we got hit with a curveball we never saw coming:
my husband was let go from his job.

We prayed. We processed. I even started looking for jobs.
And in that exact season, God provided voices of encouragement through a Christian Life Coach I exchanged services with. For 12 weeks, she helped me zoom out, trust bigger, and look for God’s fingerprints everywhere.

And then… everything shifted.

My husband ended up landing his dream job back in Iowa, exactly where we had been praying to move. Doors didn’t just open… they flew wide.

The Day I Got Back On Instagram… and Everything Changed

I hopped on Instagram for one day to post about the Black Friday Summit. I peeked at one story—ONE—from Kat Schmoyer, who I’d done a mastermind with back in 2019.

She was looking for a website designer ASAP.

I applied.
And within 24 hours…
I was an employee.

A part-time, flexible dream-fit role in the middle of a major life transition? Only God.

And alongside that, I continued offering 1 Website in a Day per month, which has been the perfect blend of creativity, income, and sustainability.

2025 By the Numbers

Discovery Calls

22 TOTAL (13 No, 8 Yes) = 36% Success Rate

This is lower than previous years. from 2020 to 2024 my sales call success rate for website designs was 55%.

Revenue

$35K (take-home: $20K) + $4,500 for KSA

Although this was lower than previous years, I hit my “good” goal: $39K

Want my exact spreadsheet I use for my business to track my income and expenses? GET IT HERE. And if you want a BTS peek at it, check out this video.

Content Creation
53 blog posts written this year (wild!).

• 10 January
• 5 February
• 5 March
• 5 April
• 7 May
• 5 June
• 6 July
• 4 August
• 1 September
• 1 October
• 1 November
• 3 December

Services

• 9 Website in a Days (2 were an exchange of services which I have NEVER done)
• Black Friday Summit: list grew by 500+, earned $1,146

Affiliate Earnings

• Square Secrets (Paige Brunson): $2,560
• ThriveCart: $1,128

Client Wins

• Bek launched a full site in a weekend using my high-converting Squarespace template and course and saw immediate SEO traction
• 2 clients used my monthly SEO maintenance package and saw immediate WINS from it (learn more here)
• Multiple Website in a Days that turned into quick ROI for clients

Travel / Beds Slept In 😅

12 different beds across Bozeman, family homes, cabins in Minnesota, friends’ places in Iowa, and a wedding hotel in Spokane. A very “transitional year” touch.

What This Year Taught Me

• God moves in the margins we don’t want.
• Obedience > striving.
• Social media silence can create space for miracles.
• Slow seasons aren’t punishment, they’re preparation.
• My business is resilient, but my faith is stronger.

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Looking Ahead to 2026

• Go through The Brand Edit course (and affiliate for it!)
• Do at least 1 Shopify website + go through a Shopify course
• Set clearer goals built on peace, not pressure
• Continue Website in a Days
• Grow sustainably and strategically
• Build a business that supports my life… not the other way around
• Continue to grow with KSA increasing my hours to 15-20 a week

Here’s what I use to run my website design business:

Showit – Get a FREE month!

Dubsado – 20% off first year!

Flodesk Coupon Code – 25% off Flodesk (first year)!

ThriveCart – One time payment!  (Use my link to get the lifetime deal pricing on ThriveCart, including ThriveCart Learn!)

Tella – $24 off!

Bookkeeping Template for Creatives – I have been using it since 2020! Don’t walk, RUN to go get it! 10/10 SUGGEST!

MacBook Air – I was always a MacBook Pro girly for web design, but I switched to a 15″ Air this year when my computer died, and I’m pleasantly surprised (The Best Computer for a New Website Designer

These are affiliate links. I make a small commission at no extra cost to you. I really appreciate it when you use them! ♡