2025 Income Report: A Lower Business Year for Year 7 of Business

Discovery Calls

26 TOTAL (16 No, 10 Yes) = 38% Success Rate

• This is lower than previous years; from 2020 to 2024 my sales call success rate for website designs was 55%.

Revenue

$33,984 (take-home: $20,537) + $3,462 for KSA

• Significantly lower than income in prior years, even years I took maternity leaves
• READ MORE: Did I Accomplish My Business Goals in 2024 | 2024 income = $45,488 (Take home $26,509)
• READ MORE: How I Am Making $2,000-$5,000 a Month During Maternity Leave as an Entrepreneur | 2021 income = $49,438 (maternity leave 1) | 2023 income = $35,758 (maternity leave 2)
• READ MORE: 2 Years in Business Recap | 2020 income = $61,861

Although this was lower than previous years, I hit my “good” goal: $39K

Want my exact spreadsheet I use for my business to track my income and expenses? GET IT HERE. And if you want a BTS peek at it, check out this video.

Content Creation

115 emails sent (and I grew my email list by 31% thanks to the Summit I hosted, ending the year with 2022 active subscribers)
54 blog posts written this year (wild!).

• 10 January
• 5 February
• 5 March
• 5 April
• 7 May
• 5 June
• 6 July
• 4 August
• 1 September
• 1 October
• 1 November
• 4 December

Services

• 9 Website in a Days (2 were an exchange of services which I have NEVER done) – Actually I did 10 Websites… one client ghosted and never paid AFTER I completed the website…
• Black Friday Summit: list grew by 500+, earned $1,146

Affiliate Earnings

• Square Secrets (Paige Brunson): $2,560
• ThriveCart: $1,128

Client Wins

• Bek launched a full site in a weekend using my high-converting Squarespace template and course and saw immediate SEO traction
• 2 clients used my monthly SEO maintenance package and saw immediate WINS from it (learn more here)
• Multiple Website in a Days that turned into quick ROI for clients

What This Year Taught Me

• God moves in the margins we don’t want.
• Make sure the client pays the 50% invoice and signs the contract or don’t do the website in a day
• Obedience > striving.
• Social media silence can create space for miracles.
• Slow seasons aren’t punishment, they’re preparation.
• My business is resilient, but my faith is stronger.

Looking Ahead to 2026

• Go through The Brand Edit course (and affiliate for it!)
• Do at least 1 Shopify website + go through a Shopify course
• Set clearer goals built on peace, not pressure
• Continue Website in a Days
• Grow sustainably and strategically
• Build a business that supports my life… not the other way around
• Continue to grow with KSA increasing my hours to 15-20 a week

Like this post?

READ MORE LIKE IT!

• Why I Don’t Use a Bookkeeper for My Small Business
• Why I Chose to Cut My Business Revenue in Half

Here’s what I use to run my website design business:

Showit – Get a FREE month!

Dubsado – 20% off first year!

Flodesk Coupon Code – 25% off Flodesk (first year)!

ThriveCart – One time payment!  (Use my link to get the lifetime deal pricing on ThriveCart, including ThriveCart Learn!)

Tella – $24 off!

Bookkeeping Template for Creatives – I have been using it since 2020! Don’t walk, RUN to go get it! 10/10 SUGGEST!

MacBook Air – I was always a MacBook Pro girly for web design, but I switched to a 15″ Air this year when my computer died, and I’m pleasantly surprised (The Best Computer for a New Website Designer

These are affiliate links. I make a small commission at no extra cost to you. I really appreciate it when you use them! ♡

GET YOUR NEW WEBSITE IN 2026!