How to Launch a Profitable Black Friday Offer (Without Burning Out): What’s Working for 2025

Let’s talk about the elephant in the inbox.
Black Friday.

Every year it creeps up earlier. Every year it feels more chaotic. And every year, you promise yourself next year will be different.

This is your different year.

Whether you’re launching a course, offering a VIP day, selling digital downloads, or filling your services for Q1, Black Friday is one of the highest-converting times of the year for service-based businesses. But only if you go in with the right plan.

If you’re tired of scrambling to throw something together last minute or wondering why your offer didn’t convert as well as you hoped, GRAB THE BLACK FRIDAY KIT!

Why BFCM Still Matters (Even for Service-Based Businesses)

You may be wondering: “Does Black Friday even work for someone like me?”

Short answer: Yes. And probably better than you think.

Here’s why:

Online spending continues to rise during BFCM, especially for digital products and services.
1 in 4 consumers wait until BFCM to buy. If you’re not showing up, your audience is spending with someone else.
Many of your dream clients are planning their 2026 goals in November and December. This is the moment to position your offer as the solution they need next.

But here’s the catch…

📉 1 out of 3 BFCM buyers never return again (Research by Wunderkind)

If you’re not setting your Black Friday marketing up to build long-term relationships and repeat sales, you’re leaving a lot of money on the table.

Want to learn more and get a behind-the-scenes look at Allison’s Black Friday marketing strategy over the years, what worked (and what flopped), and her top tips for creating high-converting Black Friday campaign ideas for 2025? Watch THIS INTERVIEW.

What’s Working for Black Friday 2025 in This Tariff Time (Insights You Can Use Now)

I have been watching how smart brands are preparing for this year’s BFCM season. Here are some of the trends you’ll learn more about at the summit:

1. Capture Holiday Buyers Early

🗓 Don’t wait until Thanksgiving week to talk about your offer.

Women, who make up the majority of household buying decisions, are shopping earlier than ever. Start teasing your offer in October, or even late September. (Think Halloween leads into holiday sales now.)

Honestly? Christmas in July is becoming bigger and bigger every year. So maybe start pitching your thing 6 months prior.

Pro Tip: Add a “waitlist” opt-in to your website or link in bio to start building hype.

2. Segment and Personalize Everything

54% of shoppers prefer personalized messages by email or text (start capturing both NOW).
Millennials and Gen Z bounce between apps looking for the best value.
Boomers and Millennials alike still say email is their preferred channel, so don’t sleep on email.

Use value-based emails to educate and warm your audience. Then use text marketing for urgency when your offer goes live. And make sure you optimize for mobile!! Milennials and Gen Z browse multiple sites and apps for deals. In addition, millennials and boomers over 50% want emails and it is preferred channel.

3. Gamified Pop-Ups & Smart Site Overlays

Did you know you can grow your email list and increase conversions with pop-ups that don’t feel annoying?

This year, the smartest marketers are using:

Gamified overlays like spin-to-win
Timed pop-ups based on exit intent or scroll behavior
Personalized messaging triggered by user behavior
Exit Intent pop-ups

📚 Want to learn how to do this right? Read: Website Pop-Ups That Grow Your Email List Without Annoying Your Audience

When there is economic uncertainty, pricing wins over brand loyalty. Pop-ups are the best way to get more people on your list. You need to build your data base NOW! Even if pop-ups annoy you, they are effective and they are up 27% year over year. (Subject Line Generator, Jay Schwedelson)

If you really don’t want to do pop-ups, main home page data capture is up 32% year over year. Literally the FIRST THING on Amy Porterfield’s site is an email inline form capture. Take advice from the experts!

4. AI-Powered Targeting Is In

AI tools like Wunderkind are allowing brands to show the right message at the right time. For example:

Cart abandon messages (so many people are putting things in their cart and then waiting)
Scroll pause triggers
“Only 3 left” product alerts
Smart follow-up sequences based on engagement

And yes, you can use ChatGPT for this too. With over 400 million active users and growing, it’s one of the best tools in your BFCM toolbox. We’ll cover how at the summit.

5. Escalate Value-Based Engagement

Don’t send the same “sale ends soon” email multiple times.

Build escalating engagement into your email flows. For example:

Educational pre-launch email with a case study or tip
Early access invite with a bonus incentive
Last chance message with urgency and scarcity
Final reminder text or video message

Each message should offer new value or context.

6. Be Honest and Transparent

48% of people say they stay loyal to brands offering clear updates on pricing and availability. Be transparent about why your prices are raising. And better yet, pair it with personalized on site messaging. For example if you are running low on stock or spots for your service, say “only 3 left!”

7. Get creative with subject lines

Instead of just stating the cost, state the value per. “Emails that framed products in terms of ‘cost per use’ saw a 22% open rate increase lift vs. pricing only.” – Subject Line Generator, Jay Schwedelson

ex. “What costs less than your daily latte” instead of “25% off!”

People are really thinking about their money in this Tariff economy, so this is a way you can get into your consumers psychology and combat their excuses.

“Tariffs” in promo subject lines increase the open rate by 19% vs. no mention of tariffs.

A lot of people wait to think about Black Friday until it’s almost too late.

But if you want to make real money in Q4, or even just stay visible and engaged with your audience, now is the time to act.

And if you need help with that polished sales page or a fully mapped out offer for your Black Friday sale, CHECK OUT THIS KIT and make this years Black Friday sale the most intentional season yet.

Let’s ditch the stress and actually get results this year.

TL;DR? Here’s Your BFCM Checklist:

✅ Start talking about your offer in September
✅ Use AI and overlays to capture leads and convert
✅ Segment your list and use personalized email and text
✅ Build value-based launch sequences
✅ Don’t wing it. Get the full Black Friday game plan IN THIS KIT!

Black Friday doesn’t have to feel like a mad dash. With the right prep, tools, and strategy, it can be your most profitable and peaceful sales season yet.

Let’s make 2025 the year you launch with confidence and actually enjoy the holidays.

Read other blogs about: Entrepreneurship

I’ve got messy hair and a thirsty heart.

I overshare my life, and have an ultra-expressive personality. Some words people use to describe me are: helpful, real, fun, creative, authentic, and kind.

Elphaba from Wicked is kind of my alter-ego (I was a fan LONG before the movie-adaptation - anyone else?!). I am always trying to forge my own path and make a difference in the World, somehow, someway, while also constantly criticizing myself and trying to become the better version of me.

Quality conversations + coffee come easy to me.

I’ve never had an issue connecting naturally with others (probs because I can go on and on about my life story, not that it is interesting, I just process externally...)

I find so much joy in helping and serving others and I give myself fully to whatever it is that engages me, whether that is running a 50k or creating a website in a day.